Maximizing the Return on Your Small Business Marketing Spend – George...
Investing in your business’ marketing is essential for growth, especially as a startup business. So how do you determine how much to spend and...
6 Valuable Ways Entrepreneurs Can Invest in Themselves
It is no surprise that most entrepreneurs will spend the majority of their time investing...
Business Leader and Venture Capitalist Mike Smerklo Discusses the Importance of Mental Strength for Entrepreneurs
The life of an entrepreneur can vary, but one commonality is the mental strength for...
How To Create a Successful Digital Marketing Strategy For Your Business in 5 Easy Steps
On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business...
How to Keep Your Business Meetings Short and Effective
Business meetings can be helpful, and even necessary, but too often they waste time, get...
How to Fight Against Negativity in the Workplace – Dr. Paul White, Psychologist & Business Coach
On this segment of Advice From the Pros, Dr. Paul White, psychologist and business coach,...
Business Leader and Venture Capitalist Mike Smerklo Discusses the Importance of Mental Strength for...
The life of an entrepreneur can vary, but one commonality is the mental strength for the unknown. On today’s show, we have someone who has a deep understanding of successful entrepreneurship, we’re pleased to welcome Mike Smerklo, serial entrepreneur,...
How to Find and Vet Expert Small Business Consultants – Mike Gomez, Allegro Consulting
How do experts become experts? Typically, when you think of the professionals in this role, they've had years of education and experience, but there may be other qualities you should consider especially when hiring. On today's show, we're pleased...
How Your Small Business Can Engage the Fastest Growing Market Segment in the U.S.
The economy today is a true global marketplace and savvy businesses understand that they need to diversify their customer base. On this week's episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center,...
How Kirk Halpern Pivoted his Business in Just 13 Hours During the Height of...
Learning to pivot quickly is critical, especially during the unprecedented times we find ourselves in, and that is exactly what Kirk Halpern, Founder and CEO of Farmers and Fisherman Purveyors, has continued to do. He pivoted his business at...
What Will the Future of Retail Business Look Like in a Post-Pandemic World? –...
Welcome to another episode of The Playbook with Mark Collier, an original ASBN series that highlights Atlanta’s emerging entrepreneurs, seasoned business owners, and resource experts. Mark Collier is an experienced business consultant in Georgia, and a faculty member with...
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6 Valuable Ways Entrepreneurs Can Invest in Themselves
It is no surprise that most entrepreneurs will spend the majority of their time investing in their small businesses. Startup entrepreneurs will usually wear...
Business Leader and Venture Capitalist Mike Smerklo Discusses the Importance of...
The life of an entrepreneur can vary, but one commonality is the mental strength for the unknown. On today’s show, we have someone who...
6 Valuable Ways Entrepreneurs Can Invest in Themselves
It is no surprise that most entrepreneurs will spend the majority of their time investing in their small businesses. Startup entrepreneurs will usually wear multiple hats. They are the strategist, leader, team builder, marketer, salesperson, and accountant all in...
How to Keep Your Business Meetings Short and Effective
Business meetings can be helpful, and even necessary, but too often they waste time, get sidetracked, and end up accomplishing very little. Good planning and preparation will keep your meetings short and effective, though. Follow these guidelines to make...
Are You Ready to Go It Alone? Essential Qualities of the Solopreneur Mindset
The entrepreneurial lifestyle has long been a key underpinning of American society. The independent spirit is alive and well in the country, and small businesses are responsible for enormous amounts of job creation and wealth generation.
That is fine for...
Helping Your Employees Cope with a High-Pressure Work Environment
A high-pressure work environment can be a sign that your company is ambitious and productive. A high-pressure work environment can drive your employees to become their best. However, c also leads to employee burnout and a high turnover rate....
7 Tips for Writing Amazingly Irresistible Product Descriptions
Even the most sought-after products don't sell themselves. Product descriptions are what your audience looks for to decide if your product can solve their problems. Questions such as, "Is this a quality product?" or "Does it have all of...
Six Metrics That Can Help Small Business Owners Track the Productivity of Remote Workers
If you are anxious about managing a remote workforce, you are not alone. The collective conversation surrounding remote work has included many concerns by business owners about working remotely. Your workflow processes, communication systems, and leadership style are accustomed...
7 Top Online Business Tasks to Consider Outsourcing
It is easy to underestimate the amount of work that goes into running an online business. From planning to execution, numerous elements require your attention. Online companies may have an office with a team of staff, but it is...
How to Provide Great Customer Service on Social Media
Businesses are increasingly offering customer service on social media sites. Twitter, in particular, is getting to be a platform where customers and businesses interact. This presents some challenges, especially when customers aren't satisfied. The following are some ways to...
5 Ways to More Effectively Deal with Unhappy Customers
Is the customer always right? Maybe not, but in their own mind, they are. If you've ever had to deal with angry or unhappy customers, then you know how difficult and upsetting that encounter can be. When a customer...
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6 Valuable Ways Entrepreneurs Can Invest in Themselves
It is no surprise that most entrepreneurs will spend the majority of their time investing in their small businesses. Startup entrepreneurs will usually wear...
Business Leader and Venture Capitalist Mike Smerklo Discusses the Importance of...
The life of an entrepreneur can vary, but one commonality is the mental strength for the unknown. On today’s show, we have someone who...
How to Keep Your Business Meetings Short and Effective
Business meetings can be helpful, and even necessary, but too often they waste time, get sidetracked, and end up accomplishing very little. Good planning...
How to Find and Vet Expert Small Business Consultants – Mike...
How do experts become experts? Typically, when you think of the professionals in this role, they've had years of education and experience, but there...