The Atlanta Small Business Show on CBS46 and Peachtree TV: Episode 33 – [12.6.19]

 

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Happy weekend Atlanta! On this week’s episode of The Atlanta Small Business Show, we kick things off with Maria Weaver, CMO of Comcast Advertising which includes Effectv and FreeWheel. She discusses how Comcast is simplifying the process for businesses to reach viewers, and the tools and resources they supply to empower business owners. We then hear from Amelia Schaffner, Director of Entrepreneurship at Emory University’s Goizueta Business School, who talks about how the program takes a multi-faceted approach to engage students and future business owners alike.

Following that is our conversation with George Deeb, who tells us about the importance of doing proper market research during business planning. Next up, is a portion of the Atlanta Small Business Profile featuring Matt Shirah and Chris Brown of Scofflaw Brewing Co., one of Atlanta’s most popular and fastest-growing breweries. We then take a look at our conversation with business coach, Dr. Paul White, who discusses all things succession planning. We wrap things up with advice and insight from leadership Coach, Dr. Shirley Davis. Be sure to tune into this week’s show!

digital advertisingOvercoming Common Challenges of Digital Advertising at Your Business – Maria Weaver, Comcast Advertising
Digital advertising is continuing to reach greater heights by the day. And with innovation climbing, it is becoming easier to reach targeted audiences across digital platforms. One company is going over and above with their innovation to reach their customers on all digital platforms faster, smarter, and in a more effective fashion. Here with us today is CMO of Comcast Advertising, Maria Weaver. Watch Now

Goizueta Business SchoolHow Emory’s Goizueta Business School is Preparing Tomorrow’s Entrepreneurs – Amelia Schaffner
On today’s show, we’re pleased to welcome Amelia Schaffner, Director of Entrepreneurship at Emory University’s Goizueta Business School. Amelia has 20 years of experience in strategy consulting, corporate innovation, and entrepreneurship advisory and she is also a board member for Startup Atlanta. Watch Now

market researchHow to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup Expert
One of the first and most important steps in the business planning process is doing the proper market research for your product or industry. This relevant data is necessary in order to develop effective marketing strategies and prepare for challenges you might have down the road. Here to tell us more about the importance of doing proper market research is George Deeb, Managing Partner of Red Rocket Ventures and author of three entrepreneurial handbooks with over 300 lessons for startups and business owners. Watch Now

Scofflaw BrewingAtlanta Small Business Profile – Chris Brown & Matt Shirah, Scofflaw Brewing Co.
This week, on the Atlanta Small Business Profile, host and small business expert Ted Jenkin, sits down with Matt Shirah and Chris Brown, CEO and Executive Vice President of Scofflaw Brewing Co., respectively. If you’ve been to any restaurant lately in metro Atlanta, then chances are you’ve seen the double basement IPA from Scofflaw Brewing on the menu. Located on Atlanta’s westside, Scofflaw Brewing was the brainchild of Founder Matt and brewmaster Travis… Watch Now

succession planningSuccession Planning: How to Ensure Long-Term Success for Your Business – Paul White, Psychologist & Business Coach
If you are planning for retirement or hoping to take a step back from the day-to-day operations of your company, then having someone ready and willing to take your place is crucial for your company’s continued success. Here to tell us about the importance of developing a succession plan early on in your business is Dr. Paul White, psychologist, business coach, and best-selling author of The 5 Languages of Appreciation in the Workplace. Watch Now

unconscious biasPrevent Unconscious Bias in Your Workplace with These Strategies – Dr. Shirley Davis, SDS Global Enterprises
To combat unconscious gender and racial biases in the workplace, business owners must take deliberate action against them, or it could cause tremendous profit losses. On today’s show, we’re pleased to welcome Dr. Shirley Davis, President, and CEO of SDS Global Enterprises, certified leadership coach, and Diversity and Inclusion global thought leader. Watch Now


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