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brand strategy

Using Brand Strategy to Scale Your Business

Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower...
social media strategy

How to Spring Clean Your Social Media Strategy for 2020

Social media may be fun and informal, but effective marketing over the channel takes organization. As the New Year rolls around, it's the perfect...
InoVentive Solutionsvideo

How to Streamline Your Employee Health Benefits and Attract Better Talent – Marcy Heath,...

  When making the selection to work for a company, having great benefits, like healthcare, has become an important factor for potential employees to consider....
customer experiencevideo

A Guide to Revamping Your Customer Experience Strategy for 2020 – Micah Solomon, Best-Selling...

Companies nationwide have quickly learned over the decade that quality customer service is the driving force for customer loyalty. Regardless of the product or...
BIP Capitalvideo

Why Investors are Flocking To Georgia and How To Find One for Your Startup...

  On today’s show, we’re here with Mark Buffington, CEO and Co-Founder of BIP Capital, one of the Southeast’s most active venture capital firms. Mark's background...
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