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market research

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....
business owner

How to Pay Yourself as a Small Business Owner

Paying yourself as a small business owner depends on various factors, including business structure and its stage of growth. It may not be in...
Laura Liswood

What Business Owners are Getting Right and Wrong About Workplace Diversity – Laura Liswood,...

Diversity and inclusion are critical for the success of your organization, yet many still miss the mark. The statistics are staggering. Only 23% of...
multicultural marketing

Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns

Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...
Ramona Long

How This Franchise Owner is Helping Local Businesses Acquire More Customers

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. This original ASBN series is dedicated...