Tag: marketing
Leadership and the Art of Creating a Company Culture
Leadership plays a fundamental role in creating a great organizational culture. You can be a leader as far as you have authority or influence...
How This Franchise Owner is Helping Local Businesses Acquire More Customers
Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. This original ASBN series is dedicated...
What Business Owners are Getting Right and Wrong About Workplace Diversity – Laura Liswood,...
Diversity and inclusion are critical for the success of your organization, yet many still miss the mark. The statistics are staggering. Only 23% of...
How to Pay Yourself as a Small Business Owner
Paying yourself as a small business owner depends on various factors, including business structure and its stage of growth. It may not be in...
Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns
Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...