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partnership

The Key to Building Strategic Partnerships

One of the biggest mistakes many entrepreneurs make is doing everything themselves. To solve this, they must hire and train the right employees, but...
Michael Daughertyvideo

Taking Data Security Seriously: How Michael Daugherty Learned the Hard Way

When it comes to cybersecurity, the importance of being protected online is at an all-time high compared to previous years. Businesses of all kinds...
loyalty program

5 Mistakes to Avoid in Your Company’s Loyalty Program

A loyalty program can be an invaluable asset to your company in that it creates repeat business. Repeat business is the cornerstone of prosperous...
emotional triggers

Emotional Triggers That Can Make You Money

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good...
lawsuits

4 Ideas to Help Your Business Avoid Lawsuits

Few things can strike fear into the heart of the small business owner as effectively as the threat of a lawsuit. Small businesses need...
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