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multicultural marketing

Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns

Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...
Laura Liswood

What Business Owners are Getting Right and Wrong About Workplace Diversity – Laura Liswood,...

Diversity and inclusion are critical for the success of your organization, yet many still miss the mark. The statistics are staggering. Only 23% of...
market research

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....
distractions

8 Helpful Tips To Reduce Distractions In Your Small Business

All kinds of things can cause a distraction at your workplace. Everything from excessive noise to unnecessary meetings can reduce the productivity and efficiency...
company culture

Leadership and the Art of Creating a Company Culture

Leadership plays a fundamental role in creating a great organizational culture. You can be a leader as far as you have authority or influence...