10 Content Marketing Statistics You Need to Know (and How to Use Them)

content marketing
By now, most marketers are aware that content marketing is a viable digital marketing method for businesses of all sizes when used properly. Many people, however, wonder where the proof is that content marketing is such an effective tool in the modern market. The...

Pre-Sell New Products to Maximize Sales

pre-sell
E-commerce is big business. Consumers, more than ever, now turn to the internet for their shopping needs. More and more online stores startup every day. Services and products once considered niche now finds themselves in a sea of competition. In this current climate of...

5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it's tempting to use your existing social media profiles for business use. Brand accounts are different from personal ones, though, and this article will review some of the principal reasons to keep them separate. 1. It's More...

Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic. The Atlanta Small Business Network, from...

Four Benefits and Perks in Using an Instagram Business Account

Instagram business account
Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals...

Which Social Media Platform Is Best for a Business?

Most business owners and managers understand that social media advertising is important for their business. What they may not completely understand, however, is which platforms are best for their particular business. Many people also don't know exactly how to use social media to propel...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to...

Facebook, Instagram, YouTube, and Pinterest Launch New Tools to Help Small Businesses Impacted by COVID-19

Social media is joining in on the effort to support small businesses during the COVID-19 crisis. Platforms like Facebook, Instagram, Pinterest, and YouTube, have stepped up to make it easier for small business owners to reach their customers and generate revenue. With a global...

Use Social Media to Connect With Customers During COVID-19

social media
COVID-19 is affecting businesses on many fronts. Some have taken steps to move online during the temporary shut-down, while others are open, albeit with new operating procedures in place.  For both groups, social media is more important than ever in communicating vital information and connecting...

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digital marketing

How To Create a Successful Digital Marketing Strategy For Your Business in 5 Easy...

On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Kelly Biggs, principal consultant...

How to Keep Your Business Meetings Short and Effective

Business meetings can be helpful, and even necessary, but too often they waste time, get sidetracked, and end up accomplishing very little. Good planning...
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How to Fight Against Negativity in the Workplace – Dr. Paul White, Psychologist &...

 On this segment of Advice From the Pros, Dr. Paul White, psychologist and business coach, discusses the practical ways to avoid negativity at your...
Mike Gomez

How to Find and Vet Expert Small Business Consultants – Mike Gomez, Allegro Consulting

How do experts become experts? Typically, when you think of the professionals in this role, they've had years of education and experience, but there...
solopreneur

Are You Ready to Go It Alone? Essential Qualities of the Solopreneur Mindset

The entrepreneurial lifestyle has long been a key underpinning of American society. The independent spirit is alive and well in the country, and small...