10 Common Twitter Marketing Mistakes You Need to Avoid

twitter
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

10 Content Marketing Statistics You Need to Know (and How to Use Them)

content marketing
By now, most marketers are aware that content marketing is a viable digital marketing method for businesses of all sizes when used properly. Many people, however, wonder where the proof is that content marketing is such an effective tool in the modern market. The...

Pre-Sell New Products to Maximize Sales

pre-sell
E-commerce is big business. Consumers, more than ever, now turn to the internet for their shopping needs. More and more online stores startup every day. Services and products once considered niche now finds themselves in a sea of competition. In this current climate of...

5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it's tempting to use your existing social media profiles for business use. Brand accounts are different from personal ones, though, and this article will review some of the principal reasons to keep them separate. 1. It's More...

Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic. The Atlanta Small Business Network, from...

Four Benefits and Perks in Using an Instagram Business Account

Instagram business account
Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals...

Which Social Media Platform Is Best for a Business?

Most business owners and managers understand that social media advertising is important for their business. What they may not completely understand, however, is which platforms are best for their particular business. Many people also don't know exactly how to use social media to propel...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to...

Facebook, Instagram, YouTube, and Pinterest Launch New Tools to Help Small Businesses Impacted by COVID-19

Social media is joining in on the effort to support small businesses during the COVID-19 crisis. Platforms like Facebook, Instagram, Pinterest, and YouTube, have stepped up to make it easier for small business owners to reach their customers and generate revenue. With a global...

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This Entrepreneur is Celebrating 20 Years in the Franchise Business—Here’s How He Became the...

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing...
Zoom

5 Quick Ways to Improve the Value of Your Zoom Meetings

Zoom meetings have become a more regular occurrence since the pandemic of 2020. However, most people are not adept at making sure those meetings...

Why Small Business Owners Cannot Afford to Neglect the HR Department

Human Resources is one of the most vital contributors to overall company success. The old adage is true. A company is only as good...
omnichannel

Five Ways to Improve Omnichannel Customer Experience

The rapid march of technology means that consumers are no longer satisfied with the traditional 'in-person' shopping experience. It is now expected that services offer...

Working From Home vs. the Office—Is One Better Than the Other?

Many companies transitioned to a work-from-home model as the coronavirus progressed across the country. Today, more than a year later, some have returned to...