How to Find the Perfect Influencer for Your Brand

influencer
The Value of Social Influencers Social media has recently become one of the most influential factors in determining consumer spending, with online content being more prevalent than ever. Consumers are more willing to trust a reliable outside source for opinions and recommendations on a brand...

Five Small Ways to Increase Brand Awareness Throughout the Day

brand awareness
If you have ever heard someone advise you that you need to develop a brand to grow your business, and your response was, "I don't have the time." The steps below are definitely for you. Now, the person who told you this was right. Creating...

Four Benefits and Perks in Using an Instagram Business Account

Instagram business account
Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals...

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

email newsletter
Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to...

Pre-Sell New Products to Maximize Sales

pre-sell
E-commerce is big business. Consumers, more than ever, now turn to the internet for their shopping needs. More and more online stores startup every day. Services and products once considered niche now finds themselves in a sea of competition. In this current climate of...

Facebook Unveils New Stories and Direct Message Platform Features in Time for Holidays

social media
On October 10th, small businesses at various Facebook campuses across the world participated in the social media platform's Boost with Facebook Holiday Bootcamp. Representatives from small businesses could apply to attend, and those chosen were invited to campuses in Austin, Texas; Buenos Aires, Argentina;...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

Which Social Media Platform Is Best for a Business?

social media platform
Most business owners and managers understand that social media advertising is important for their business. What they may not completely understand, however, is which platforms are best for their particular business. Many people also don't know exactly how to use social media to propel...

6 Alternatives to Paid Advertising When You Don’t Have a Big Budget

paid advertising
Promoting your business with a low budget is a tricky thing to get right. Paid advertising platforms have seen a rise in costs as the major corporations invest heavily in their campaigns. The average small business will often struggle to afford these ad costs,...

How Influencer Marketing Is Helping SMBs to Grow

influencer marketing
Small business owners constantly have to be on top of their game when it comes to marketing and advertising.   Without marketing, it’s tough to bring the amount of business that is needed to remain profitable in the long run.  As the digital marketing world changes rapidly,...

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