How Small Business Owners Can Best Utilize the Clubhouse App for Their Digital Marketing Strategy – Jasmine Black of Brainchild Consulting

Clubhouse
The pandemic of 2020 has thrust digital strategies to the forefront of how everyday business is conducted. Savvy companies are taking full advantage of opportunities to advance their digital footprint. Last summer, that nascent social media app Clubhouse had just a few thousand users,...

Four Ways Your Company Can Handle Negative Social Media Comments

negative social media comments
Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

10 Common Twitter Marketing Mistakes You Need to Avoid

twitter
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

10 Content Marketing Statistics You Need to Know (and How to Use Them)

content marketing
By now, most marketers are aware that content marketing is a viable digital marketing method for businesses of all sizes when used properly. Many people, however, wonder where the proof is that content marketing is such an effective tool in the modern market. The...

Pre-Sell New Products to Maximize Sales

pre-sell
E-commerce is big business. Consumers, more than ever, now turn to the internet for their shopping needs. More and more online stores startup every day. Services and products once considered niche now finds themselves in a sea of competition. In this current climate of...

5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it's tempting to use your existing social media profiles for business use. Brand accounts are different from personal ones, though, and this article will review some of the principal reasons to keep them separate. 1. It's More...

Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic. The Atlanta Small Business Network, from...

Four Benefits and Perks in Using an Instagram Business Account

Instagram business account
Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals...

Which Social Media Platform Is Best for a Business?

Most business owners and managers understand that social media advertising is important for their business. What they may not completely understand, however, is which platforms are best for their particular business. Many people also don't know exactly how to use social media to propel...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

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8 Clear Signs You’re Ready to Expand Your Business

There comes a time in every company's life when they must expand and take on additional challenges in order to continue growing. While it...