5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it's tempting to use your existing social media profiles for business use. Brand accounts are different from personal ones, though, and this article will review some of the principal reasons to keep them separate. 1. It's More...

Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic. The Atlanta Small Business Network, from...

Four Benefits and Perks in Using an Instagram Business Account

Instagram business account
Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals...

Which Social Media Platform Is Best for a Business?

Most business owners and managers understand that social media advertising is important for their business. What they may not completely understand, however, is which platforms are best for their particular business. Many people also don't know exactly how to use social media to propel...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to...

Facebook, Instagram, YouTube, and Pinterest Launch New Tools to Help Small Businesses Impacted by COVID-19

Social media is joining in on the effort to support small businesses during the COVID-19 crisis. Platforms like Facebook, Instagram, Pinterest, and YouTube, have stepped up to make it easier for small business owners to reach their customers and generate revenue. With a global...

Use Social Media to Connect With Customers During COVID-19

social media
COVID-19 is affecting businesses on many fronts. Some have taken steps to move online during the temporary shut-down, while others are open, albeit with new operating procedures in place.  For both groups, social media is more important than ever in communicating vital information and connecting...

Positioning Your Brand to Be Customer Centric – Cher Jones, Social Media Expert

On today's edition of The Atlanta Small Business Show, we're pleased to welcome back Cher Jones, corporate social media trainer, keynote speaker and personal branding coach at Socially Active. In this segment, Cher and Jim discuss how businesses should adapt to operating changes caused...

How to Build a Solid LinkedIn Strategy that Will Catapult Your Brand Recognition – Deborrah Ashley, Thirvoo Marketing

According to Forbes, a carefully thought-out social media plan has the potential to catapult your brand to reach new territories, attract new customers, and double your return on investment, but how many businesses are aware of their social media potential? Recently, we spoke with...

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