Content marketing is quickly becoming the fuel for modern-day business growth. With more companies turning their attention towards curating creative content, it continues to prove to be beneficial. Studies show that companies focused on content marketing get three times more leads than those that focus on paid search advertising, and 70 to 80 percent of search engine users are only focusing on organic results.
It’s no surprise that content marketing is the future businesses, but the question isn’t what to focus on, but rather how to execute it. Here to discuss strategic content in more detail, is Joe Pulizzi, serial entrepreneur, globally-recognized keynote speaker, and the Amazon bestselling author of “Epic Content Marketing.” Joe also received the “Lifetime Achievement Award” in recent years by the Content Council.
In this segment, we learn about Joe’s entrepreneurial background and how he became an expert in marketing. He also discusses why it is important for small businesses to embrace a content marketing strategy early on, as well as some of the most common mistakes businesses make when creating their strategies.
Be sure to watch the full interview above to find out more about Joe and content marketing.
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