Marketing

Are you one of the many business owners or managers who find it difficult to manage your online reputation? According to the latest PEW Research analytics, social media usage continues to trend upwards with nearly 70 percent of the public using some type of...

It is virtually impossible to run an online business and not be aware of content marketing. Developing engaging content is one of the best ways to build trust with an audience, leading consumers towards a defined goal. Content marketing can also increase brand awareness,...

The Atlanta Small Business Network was on-location at the Atlanta Corporate Innovation Summit hosted by The Bridge Community and Metro Atlanta Chamber. ASBN's Jim Fitzpatrick was joined by one of the sponsors of the event, Geoff Wilson, president and founder of 352, Inc., a digital product development...

The practice of branding is a rich and powerful area to strengthen not just marketing but business performance overall. But it requires that you apply a few core principles to your approach. Branding is such a broad concept, encompassing not just the output of...

In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your business. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

One of the most effective ways to engage with your customer market is to use social media. Each platform offers different usage opportunities to suit your company's needs. It's a great way to enhance your presence and encourage customer interaction. Today on the Atlanta...

In actuality, lowering the prices of your products and services does not boost business at all. In fact, it may put you out of business. The truth is, real business success comes from reliable, repeat customers along with strong, profit-making pricing. Unfortunately, many businesses...

The most basic definition you should know about Search Marketing is that it’s the process of gaining visibility and traffic from search engines through both unpaid and paid efforts. Search Marketing encompasses SEO (earning traffic through free or unpaid listings) and SEM (buying traffic...

Social media is used by so many people all over the world already. Instead of bringing people to you, you are bringing your product or service to them - you just need to give them a reason to check out the links you provide and buy...

Automation is fantastic for businesses of all sizes. It means less work that needs people monitoring it, which either frees up existing personnel on more important tasks, or allows companies to run a trim list of employees. Either is fantastic news, making the question...