6 Ways in Which Your Digital Marketing Strategy May Be Failing

If you haven't refreshed your digital marketing strategy in a while, chances are it is beginning to tell on your sales and revenue. Even if you haven't noticed a drop there; however, there are other signs of trouble in your digital marketing strategy you...

Why Your Personality is the Greatest Asset for Your Business – Dr. Lee Davenport, Author of “Profit with Your Personality”

As an entrepreneur, your biggest asset in business is your personality. And once you begin to truly understand yourself, you’ll learn the right strategies to achieve your specific goals. We recently spoke to Dr. Lee Davenport, to find out more about using your personality...

Bidding to Win: How to Create an Effective Bidding Strategy for Your Google Ads Campaign

Creating high-quality, targeted ads is an essential step to launching a successful Google Ads campaign. Equally important, however, is setting the right maximum cost-per-click (CPC) bid for your ads. Ad clicks can cost anywhere from 10 cents to $50. If you bid to too...

Mobile Marketing Ideas That Are Working Right Now

The vast majority of online searches are now completed using mobile devices. This makes it critical for your business to excel at marketing its products and services through mobile platforms. Here are a few great mobile marketing ideas that are currently showing positive results. Location...

The 5 Most Essential Digital Marketing Apps for Small Businesses

If you're a small business owner planning on initiating an online marketing campaign, then you will certainly want to read and benefit from the information in this article, about the best digital marketing tools you can use to build a successful digital presence. Read on...

Neil Patel on Digital, Social, and Content Marketing Trends and Insights for 2019

We’re excited to welcome to the show one of the most recognized influencers in marketing today, Neil Patel. He has an impressive reach of 1.6 million social followers and a blog, podcast, and youtube channel that have collectively amassed millions upon millions of views....

Rand Fishkin: Expert SEO and Content Marketing Tactics For Your Small Business

Knowing how to properly manage SEO is crucial to your small business's digital marketing strategy. It determines how easy you are to find on search engines like Google, and how effective your online marketing will be. On today's show, we’re excited to welcome Rand Fishkin,...

How to Use Social Media Effectively at Your Business – Daniel Weiner, Vehicle Media

Leveraging the power of social media marketing can increase your audience and consumer base in a dramatic way. But putting together a strategy without any previous experience or knowledge can be challenging. Here to help us understand the social media marketing fundamentals is Daniel...

Influencer Marketing: How to NOT Get Duped By This Hot Marketing Trend

influencer marketing
One of the ‘hottest’ areas of digital marketing these days involves the use of influencers, who are great for building boost sales and building awareness. These influencers have what you often do not, which is a built-in audience of tens of thousands (sometimes even...

This Startup Helps You Transform Traditional Email into Engaging Experiences – Lisa S. Jones, EyeMail

ASBN recently sat down with Lisa S. Jones, CEO of EyeMail, on location at Atlanta Tech Village, one of the largest startup incubators in the southeast. EyeMail provides digital marketing communication technology that transforms traditional email campaigns into memorable and engaging experiences for viewers. When we...
video

Would You Treat Your Mother Like That?: How to Modernize Your Customer Experience Strategy...

In order for a customer to be loyal to your business, you have to show them devotion, respect their circumstances, and honor their time....
online courses

6 Free or Low-Cost Online Courses That Will Help You Become an Expert Entrepreneur

To say that entrepreneurship is hard is an understatement. It is one of the most challenging journeys someone can undertake. Mainly for the reason...
video

Atlanta Small Business Profile – Clint Crowe, Elite Event Rental

On this week's episode of the Atlanta Small Business Profile, our host, Ted Jenkin, talks with Clint Crowe, Co-founder of Elite Event Rental. While Clint...
cyber risksvideo

Reduce Cyber Risks and Prevent Security Breaches in Your Business With These 5 Strategies...

More and more businesses are now storing their abundance of data and sensitive information in cloud services, provided by the likes of Google, Microsoft,...
SEO

6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven't kept up, continuing to employ old-fashioned...
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