6-Step Guide to Getting Started With Video Marketing

When you're improving your site to get it to rank better on Google, videos can offer a bit of an extra push to get you to the top of the search pages. And with the right keywords, you can rank on the first page...

Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic. The Atlanta Small Business Network, from...

10 Common Twitter Marketing Mistakes You Need to Avoid

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

Four Ways Your Company Can Handle Negative Social Media Comments

Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

Why Is My Page Not Ranking? How to Conduct a Quick SEO Audit

SEO requires time and patience, but it can be frustrating when your pages refuse to rank on the first page of Google. There is a very limited amount of traffic available as you move onto subsequent pages, making it vital you hit the top...

The Human Touch: Five Ways to Humanize Your Company’s Brand

Humanize your brand
There is a saying that "people don't buy from companies, but they buy from people." This idea has proven to be true for many. Think about the last time you purchased something. Your interactions with people who represented the brand likely impacted your decision...

Seven Steps to Turn Twitter into a Lead Generation Tool

twitter
Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to...

The Balance Between Educating and Selling in Your Email Marketing

email marketing
Yes, I know you're thinking to yourself, email marketing is tricky. Too much selling and you lose your subscriber's interest. Not enough selling and your income will suffer. How do you know what the right balance is and how can you achieve it? Hold...

Why Your Business Needs a Content Marketing Strategy Now

The advice once given to salespeople to "sell, sell, sell" may seem a little old-fashioned in the light of contemporary marketing philosophy. More choice, better general education, and access to information via the internet has led to a more critical and market-savvy generation of...

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How This Atlanta FinTech Startup is Teaching Kids Financial Literacy and Responsibility – Tim...

On today's edition of the Atlanta Small Business Show, we're pleased to welcome Tim Sheehan, Co-founder and CEO of Greenlight, a debit card designed...
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7 Top Online Business Tasks to Consider Outsourcing

It is easy to underestimate the amount of work that goes into running an online business. From planning to execution, numerous elements require your...
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Today’s Connected Customer: How to Engage and Ensure a Long-Lasting Relationship – Shep Hyken,...

On today's show, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times Best-Selling author of “The Amazement Revolution." Shep...
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How to Create a Customer Profile and Increase Your Sales

Understanding your customers is crucial for business success. A customer profile provides you with detailed information about the people who are buying products and...
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The Atlanta Small Business Profile – Shani Godwin, Communiqué USA Inc.

On this week's episode of the Atlanta Small Business Profile, host Ted Jenkin welcomes Shani Godwin, President and CEO of Communiqué USA Inc. Since opening...
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