Marketing

When it comes to running a small business, budgeting can be quite tricky, particularly when seeking modern marketing options that are effective and affordable. Here are eight low-cost marketing options that can assist a small business in the modern world. The Use Of Referrals The first...

We all know how important word of mouth is for the success of a small business, but how do you get the word out without costing you a ton of advertising dollars? Public relations is the answer. On today's show, we talk to Mitch...

On August 1st, 2018, Google released an update for their algorithm, making it the third algorithm of 2018. Many in the SEO community are referring to this update as the biggest one since 2012’s Penguin. The update was picked up all the search monitoring...

Are you a small business owner who wants to capitalize on the power of YouTube? Are you tired of seeing other brands benefit from a flood of video traffic and want your small business to experience super-sized growth too? If you're nodding your head...

ASBN is joined by Chad Shearer, the co-founder, and COO of Caren West PR. Chad has developed his PR company into a major player in the lifestyle and entertainment market in Atlanta. He shares his experiences and what it takes to build a successful...

Marketing for small businesses can be difficult. If you are a small business owner, you understand the challenges of trying to spread the word about what you do while working with a limited budget and staff. Fortunately, we live in a time where software...

In the early days of any new business, positive press coverage can be a huge boost to both your reputation and to your bottom line. However, it is unlikely that the press will be knocking on your door to write a glowing article about...

As a business owner, you understand the importance of fully integrating your website, social media accounts, and online advertising into one marketing platform. While you may sell some of your products locally, the internet holds the true potential for your company to flourish. Due...

Even the most sought-after products don't sell themselves. Product descriptions are what your audience looks for to decide if your product can solve their problems. Questions such as, "Is this a quality product?" or "Does it have all of the features that I need?"...

One of the key points of living in the Age of Information is the digitalization of most information. Today, people prefer to look online for merchandise instead of walking around malls or brick-and-mortar retail locations. Naturally, the next step is to bring the product...