Marketing

When it comes to planning events, the near—and possibly distant—future looks virtual. The COVID-19 outbreak is causing everyone to social distance. Unfortunately, this has put a wrench in the plans of brands that have embraced tactics like attending pop-up shops, outdoor markets, or festivals....

 On this episode of the Atlanta Small Business Show we sit down with David Burkus, best-selling author of "Friend of a Friend" and leadership expert, to discuss the importance of networking and ways to grow your network and improve your networking skills. David says there...

Most reputable digital marketing agencies no longer resort to paid lists, as they're ineffective at best and spammy at worst. Instead, they have to build their target market or audience from scratch. While this can seem like an impossible task, there are a variety...

Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

On this week's episode of the Atlanta Small Business Profile, host Ted Jenkin welcomes Shani Godwin, President and CEO of Communiqué USA Inc. Since opening their doors in 2002, Communiqué USA Inc. has been providing marketing project relief and support to overworked marketing departments throughout...

You obviously won't generate any sales wthout constant traffic. That's why you need to discover basic ways of increasing the amount of visitors to your website. Here are most widespread methods of getting natural traffic to your site: SEO This stands for "Search Engine Optimization," the...

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

Automation is fantastic for businesses of all sizes. It means less work that needs people monitoring it, which either frees up existing personnel on more important tasks, or allows companies to run a trim list of employees. Either is fantastic news, making the question...

On today’s show, we’re pleased to welcome Lauren Tatum, Co-Owner and COO of the Edge Agency, and we’re also joined by Alicia Brooks, Director of Business Development for the Edge Agency. In this segment, Tatum, Brooks, and anchor Jim Fitzpatrick discuss the Edge Agency's unique offerings,...

When it comes to establishing a business, many owners overlook naming it. Naming is a process that is essential to your business’ success, especially with the future in mind. On this episode of The Atlanta Small Business Show, Brad Flowers, co-founder of Bullhorn and...