Marketing

It's never been more important to nail your content marketing strategy. In an increasingly noisy marketing landscape, brands optimizing their outreach efforts for eyeballs will be the victors in terms of customer acquisition. According to a Statista Research study, 61% of survey respondents indicated...

One of the most effective ways to engage with your customer market is to use social media. Each platform offers different usage opportunities to suit your company's needs. It's a great way to enhance your presence and encourage customer interaction. Today on the Atlanta...

Atlanta is the fourth most popular market in the United States for self-employment, according to research by NerdWallet. There are plenty of great reasons to start your own business such as flexible scheduling, tax benefits, and an ability to exercise your creativity. But the...

Your search engine ranking can make or break your website. If you rank in the first three spots in a search result, you will most likely get a ton of traffic for your target audience. But, if your ranking is fifteenth or lower, it...

If you're a small business owner focused on learning how to increase sales in 2019, one of the smartest moves you can make is to upgrade your content marketing strategy. Businesses with a detailed lead acquisition plan via content outreach tend to outperform companies...

It’s no surprise that newspaper ads and TV spots just don’t work like they used to. And with adblockers like AdBlock on more and more computers, even paid ads are less likely to get in front of your customers’ eyes. New digital marketing techniques...

Email marketing is recognized as providing one of the best returns of all online channels. But if you've tested the water and been disappointed by the results, what could be going wrong? Maybe you've tried growing your list massively to solve the problem. Maybe you've...

It has never been easier for customers to communicate with the companies they buy from, and that presents both challenges and opportunities for the business owners involved. The ease of customer feedback means business owners can instantly see what they are doing right, and...

As social media continues becoming more important than ever in the world of business, strengthening your social media marketing strategy should be a huge priority going into 2019. [youtube https://www.youtube.com/watch?v=JUtgJPGpMCo] It's easy to replicate the same thing you did the year before, but taking the time...

With so many customers now exclusively shopping online, many business owners are trying to figure out how to take those customers from behind the computer, into the store. Joining ASBN today is digital marketing consultant, Shane Barker. Shane has been featured in Forbes and...