8 Reasons You Should Automate Your Business
The world is constantly changing, thanks to technology. If you do not keep up, your business will suffer. Anywhere in the world, business owners have realized the value of automation. This refers to a strategy that allows computers and machines to do tasks to streamline...
Why You Need a Strong Video Advertising Strategy For Your Business – Michelle Amarra, Southern Crescent Broadcasting
When it comes to reaching and engaging potential consumers, video advertising pays. And having appropriately branded videos for your business is just as important as your company’s website, perhaps even more so. Here to tell us why small business owners can no longer afford...
The Importance of Developing Your Company’s Email Marketing Program – Dave Charest, Constant Contact
Dave Charest, Director of Content Marketing for Constant Contact talks with ASBN's Karen Coons at the 2019 Digital Summit in Atlanta. Dave discusses how important it is for a small business to have an email marketing program in place. Email is one of the...
Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant and Author
Utilizing the influence of social media marketing can help your business widen its audience reach and expand its customer base in a dramatic way. But getting started without any clear direction or previous experience is challenging to say the least. Here to give us...
Using Brand Strategy to Scale Your Business
Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower others to make decisions, because as a leader, you cannot be everywhere. The more you scale, the more you rely...
Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH
Andrew Hardgrove talks with ASBN at the Digital Summit in Atlanta about his company The HOTH, an SEO company that helps small business owners earn high-quality links and prove their marketing results. As an account manager at The HOTH, Andrew tells ASBN what kind...
The Importance of Creating a Solid Marketing Framework for Your Business – Jee Rostam-Abadi, Hawke Media
ASBN sat down with Jee Rostam-Abadi on-site at this year's Digital Summit in Atlanta. Jee is the Vice President of Marketing at Hawke Media, a business that provides affordable marketing services to small and medium-sized businesses. Jee has been with Hawke Media for four...
7 Tips to Help Your Business Create Relationships with Your Customers on Social Media
Consumers today rate the companies that they deal with based on the meaningful interactions that they have with them. Increasingly, social media is where they have those experiences. Studies have found that businesses lose 15 percent fewer customers when they stay in touch with...
Building a Rock Solid Reputation for Your Business – Rory Vaden, Brand Builders Group
What exactly defines a rock solid reputation and what is the best way in which you, as a small business owner, can begin to build yours? The Atlanta Small Business Show welcomes Rory Vaden back to the show, Co-Founder of Brand Builders Group and...
How to Master Content Marketing in 30 Days
Awareness and engagement are two of the most important aspects of any marketing strategy. Prospects need to be aware of your brand if you want to make sales. They also need to engage with the content to become invested in you. Content marketing ticks...
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How Beau Shell Became One of Atlanta’s Youngest Rising Star Entrepreneurs
Recently, the ASBN team was on-location at the U.S. Chamber of Commerce’s Small Business Series: Atlanta, where we had the opportunity to speak to...
Five Creative Ways to Launch Your Business
Congratulations! You are finally at the finish line of setting up your business. You have followed your business plan, incorporated, raised money, marketed, and...
Atlanta Small Business Profile – Craig Riddle, North Atlanta Golf Carts
Craig Riddle, Owner of North Atlanta Golf Carts, joins us on the Atlanta Small Business Profile with Ted Jenkin to talk about his journey...
Does Your Work Ethic Match Your Customer’s Expectations? – Paul White, Psychologist and Best...
Dr. Paul White, psychologist, business coach, and best-selling author of The 5 Languages of Appreciation in the Workplace, is welcomed back to the Atlanta Small Business...
10 Common Twitter Marketing Mistakes You Need to Avoid
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the...