Maximizing the Return on Your Small Business Marketing Spend – George Deeb, Red Rocket Ventures
Investing in your business’ marketing is essential for growth, especially as a startup business. So how do you determine how much to spend and what can you do to maximize this return on your investment? To discuss this further, we caught up with George...
How to Understand What Your Customers are Really Thinking
In certain cases, it can be difficult to interpret what your customers are thinking. Even though you can often predict their behavior, at times a misdirection can lead you to miss certain aspects due to a lack of data or analytics. You may find...
How to Properly Execute Branding for Your Small Business – Alicia Brooks & Alex Radford The Edge Agency
How do you differentiate your business from so many others in the market? It all starts with branding. On today's show, we're talking about the importance of branding and how to execute it properly. We're pleased to welcome back Alicia Brooks, Director of Business...
Five Tips on Holding Engaging Virtual Events for Your Audience
When it comes to planning events, the near—and possibly distant—future looks virtual. The COVID-19 outbreak is causing everyone to social distance. Unfortunately, this has put a wrench in the plans of brands that have embraced tactics like attending pop-up shops, outdoor markets, or festivals....
Friend of a Friend: 2 Reasons Why Entrepreneurs Should Invest in Networking – David Burkus
On this episode of the Atlanta Small Business Show we sit down with David Burkus, best-selling author of "Friend of a Friend" and leadership expert, to discuss the importance of networking and ways to grow your network and improve your networking skills.
David says there...
How to Build a Target Audience from Nothing
Most reputable digital marketing agencies no longer resort to paid lists, as they're ineffective at best and spammy at worst. Instead, they have to build their target market or audience from scratch. While this can seem like an impossible task, there are a variety...
Four Ways Your Company Can Handle Negative Social Media Comments
Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers.
However, interactions on social media are not always...
5 Proven Ways to Drive Traffic to Your Website
You obviously won't generate any sales wthout constant traffic. That's why you need to discover basic ways of increasing the amount of visitors to your website. Here are most widespread methods of getting natural traffic to your site:
SEO
This stands for "Search Engine Optimization," the...
10 Common Twitter Marketing Mistakes You Need to Avoid
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls.
If you're not careful, little mistakes you make on Twitter can add up to creating a...
7 Parts of Marketing All Businesses Can and Should Automate
Automation is fantastic for businesses of all sizes. It means less work that needs people monitoring it, which either frees up existing personnel on more important tasks, or allows companies to run a trim list of employees. Either is fantastic news, making the question...
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How to Negotiate the Lease For Your Franchise Storefront or Office Space
Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is...
The Best Practices for Buying or Selling a Small Business with Karl Barnham
Starting a new business is the traditional path to entrepreneurship, but prospective entrepreneurs shouldn't discount the option of purchasing an existing business. On this...
Why Your Small Business Should Hire a Virtual Assistant
No matter how organized and efficient you are as a small business owner, the mountains of paperwork and constant customer demands can really overwhelm...
How These Two ATL Small Business Owners Made It Onto Oprah’s List of Favorite...
Two small businesses right here in Atlanta are getting a little bit of help from Oprah and Amazon this holiday season. StepStitches and The...
Is Your Small Business Using Collaborative Software? If Not, Should It Be?
For larger established teams, collaboration software is indispensable, but for early-stage start-ups with few or no employees, there may not yet be a need....