How to Properly Execute Branding for Your Small Business – Alicia Brooks & Alex Radford The Edge Agency
How do you differentiate your business from so many others in the market? It all starts with branding. On today's show, we're talking about the importance of branding and how to execute it properly. We're pleased to welcome back Alicia Brooks, Director of Business...
Five Tips on Holding Engaging Virtual Events for Your Audience
When it comes to planning events, the near—and possibly distant—future looks virtual. The COVID-19 outbreak is causing everyone to social distance. Unfortunately, this has put a wrench in the plans of brands that have embraced tactics like attending pop-up shops, outdoor markets, or festivals....
Friend of a Friend: 2 Reasons Why Entrepreneurs Should Invest in Networking – David Burkus
On this episode of the Atlanta Small Business Show we sit down with David Burkus, best-selling author of "Friend of a Friend" and leadership expert, to discuss the importance of networking and ways to grow your network and improve your networking skills.
David says there...
How to Build a Target Audience from Nothing
Most reputable digital marketing agencies no longer resort to paid lists, as they're ineffective at best and spammy at worst. Instead, they have to build their target market or audience from scratch. While this can seem like an impossible task, there are a variety...
Four Ways Your Company Can Handle Negative Social Media Comments
Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers.
However, interactions on social media are not always...
5 Proven Ways to Drive Traffic to Your Website
You obviously won't generate any sales wthout constant traffic. That's why you need to discover basic ways of increasing the amount of visitors to your website. Here are most widespread methods of getting natural traffic to your site:
SEO
This stands for "Search Engine Optimization," the...
10 Common Twitter Marketing Mistakes You Need to Avoid
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls.
If you're not careful, little mistakes you make on Twitter can add up to creating a...
7 Parts of Marketing All Businesses Can and Should Automate
Automation is fantastic for businesses of all sizes. It means less work that needs people monitoring it, which either frees up existing personnel on more important tasks, or allows companies to run a trim list of employees. Either is fantastic news, making the question...
Are You Making the Right Marketing Investments for Your Business? – Lauren Tatum & Alicia Brooks, the Edge Agency
On today’s show, we’re pleased to welcome Lauren Tatum, Co-Owner and COO of the Edge Agency, and we’re also joined by Alicia Brooks, Director of Business Development for the Edge Agency.
In this segment, Tatum, Brooks, and anchor Jim Fitzpatrick discuss the Edge Agency's unique offerings,...
Crafting a Business Name that Sticks – Brad Flowers, Author of The Naming Book
When it comes to establishing a business, many owners overlook naming it. Naming is a process that is essential to your business’ success, especially with the future in mind.
On this episode of The Atlanta Small Business Show, Brad Flowers, co-founder of Bullhorn and...
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This Entrepreneur is Celebrating 20 Years in the Franchise Business—Here’s How He Became the...
Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing...
5 Quick Ways to Improve the Value of Your Zoom Meetings
Zoom meetings have become a more regular occurrence since the pandemic of 2020. However, most people are not adept at making sure those meetings...
Why Small Business Owners Cannot Afford to Neglect the HR Department
Human Resources is one of the most vital contributors to overall company success. The old adage is true. A company is only as good...
Five Ways to Improve Omnichannel Customer Experience
The rapid march of technology means that consumers are no longer satisfied with the traditional 'in-person' shopping experience.
It is now expected that services offer...
Working From Home vs. the Office—Is One Better Than the Other?
Many companies transitioned to a work-from-home model as the coronavirus progressed across the country. Today, more than a year later, some have returned to...