Use Social Media to Fulfill Your Clients Wants and Needs – Jeff Sheehan

social mediavideo
Are you one of the many business owners or managers who find it difficult to manage your online reputation? According to the latest PEW Research analytics, social media usage continues to trend upwards with nearly 70 percent of the public using some type of...

4 Important Factors to Consider in a Content Marketing Campaign

content marketing
It is virtually impossible to run an online business and not be aware of content marketing. Developing engaging content is one of the best ways to build trust with an audience, leading consumers towards a defined goal. Content marketing can also increase brand awareness,...

Why Innovative Tech Startups are Finding Success in Atlanta – Geoff Wilson, 325 Inc.

techvideo
The Atlanta Small Business Network was on-location at the Atlanta Corporate Innovation Summit hosted by The Bridge Community and Metro Atlanta Chamber. ASBN's Jim Fitzpatrick was joined by one of the sponsors of the event, Geoff Wilson, president and founder of 352, Inc., a digital product development...

The Dos and Don’ts of Branding Your Small Business

branding
The practice of branding is a rich and powerful area to strengthen not just marketing but business performance overall. But it requires that you apply a few core principles to your approach. Branding is such a broad concept, encompassing not just the output of...

Use Cause Marketing to Attract Customers and Inspire Your Employees

cause marketing
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your business. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

How to Use Social Media to Enhance Your Presence and Encourage Customer Interaction – Cher Jones, Socially Active

social media expertvideo
One of the most effective ways to engage with your customer market is to use social media. Each platform offers different usage opportunities to suit your company's needs. It's a great way to enhance your presence and encourage customer interaction. Today on the Atlanta...

5 Reasons Why Lowering Prices Won’t Boost Business

In actuality, lowering the prices of your products and services does not boost business at all. In fact, it may put you out of business. The truth is, real business success comes from reliable, repeat customers along with strong, profit-making pricing. Unfortunately, many businesses...

What Is Search Marketing And Why Do You Need To Know About It?

search marketing
The most basic definition you should know about Search Marketing is that it’s the process of gaining visibility and traffic from search engines through both unpaid and paid efforts. Search Marketing encompasses SEO (earning traffic through free or unpaid listings) and SEM (buying traffic...

Why Small Businesses Need to Use Social Media Marketing

Social media is used by so many people all over the world already. Instead of bringing people to you, you are bringing your product or service to them - you just need to give them a reason to check out the links you provide and buy...

7 Parts of Marketing All Businesses Can and Should Automate

Automation is fantastic for businesses of all sizes. It means less work that needs people monitoring it, which either frees up existing personnel on more important tasks, or allows companies to run a trim list of employees. Either is fantastic news, making the question...
cloud computing

The Benefits Of Using Cloud Computing At Your Business

Cloud computing allows your business to store its data on secure internet-based servers. This affords your business many benefits when compared to storing and...
Mari Ryanvideo

How You Can Increase Productivity By Making a Few Simple Changes in Your Company...

Welcome to another edition of the Small Business Show. Take a moment to think about what kind of work environment you are creating. Is...
joyce bonevideo

Grow Your Small Business with the Help From a Coach – Joyce Bone, Bone...

Every small business owner knows that increasing profitability is easier said than done. Sometimes you need the help of a professional to get on...
etiquette

The Essential Rules of Phone and Email Etiquette for Your Office

Business communications are a totally different animal than just a decade ago. Former methods of communication included snail mail and telephone with just a...
Robbin Jorgensenvideo

Promoting Dynamic Women in Leadership – Robbin Jorgensen, Women Igniting Change

On today's show ASBN's Jim Fitzpatrick speaks with Robbin Jorgensen, founder and CEO of Women Igniting Change, a forward-thinking organization committed to fully leveraging...
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