Marketing

A website will act as the central point of focus for a business. Consumers may find you on social media, but your website is the place to go for all relevant information. Even though it retains significant importance, many businesses don't spend the time...

Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and the power of Facebook ads. However, Twitter can be an excellent lead generation tool for those who know how to...

At first glance, the process of launching a product seems reasonably straightforward. You can easily list a product for sale on your store, linking the page with your payment processor. In reality, though, you will struggle to gain any attention when you don't focus...

Marketing online via audiovisual channels such as YouTube, Dailymotion, and Vimeo is so widespread that many businesses overlook other ways they could use video. The power of online video marketing in terms of outreach, cost-efficiency, and effectiveness is indisputable and should be part of...

Promoting your business with a low budget is a tricky thing to get right. Paid advertising platforms have seen a rise in costs as the major corporations invest heavily in their campaigns. The average small business will often struggle to afford these ad costs,...

Content marketing is thriving right now, with more than half of all online businesses making it a top priority for inbound marketing. Content helps brands to forge strong relationships with targeted audiences, making it far easier to sell products and services. This content also...

LinkedIn has almost 650 million users. Why is this a big deal? Well, LinkedIn is known as a “Facebook for business-minded professionals.” This statement means that this group is primed to think about business and the opportunities a platform like LinkedIn could bring their...

If you’re a first-time entrepreneur, you might think of company branding as a logo, website, or product packaging. Others think of branding as a slogan or mantra, and while all of these are important marketing tools, they’re just the tip of the iceberg. Here to...

Small business owners constantly have to be on top of their game when it comes to marketing and advertising.   Without marketing, it’s tough to bring the amount of business that is needed to remain profitable in the long run.  As the digital marketing world changes rapidly,...

Marketing is often talked about in the small business world, and the scope of what marketing is seems to be ever-expanding. Savvy marketing companies are always looking for a way to rise above the noise. One of the best ways to accomplish that is...