Are You Still Making These 10 Common Email Marketing Mistakes?
Email is still one of the most effective marketing channels, but with so much competition how do you ensure your business stands out? First, it's important to avoid the most common email marketing mistakes; they will only damage your credibility and fail to inspire...
10 Content Marketing Statistics You Need to Know (and How to Use Them)
By now, most marketers are aware that content marketing is a viable digital marketing method for businesses of all sizes when used properly. Many people, however, wonder where the proof is that content marketing is such an effective tool in the modern market. The...
Friend of a Friend: 2 Reasons Why Entrepreneurs Should Invest in Networking – David Burkus
On this episode of the Atlanta Small Business Show we sit down with David Burkus, best-selling author of "Friend of a Friend" and leadership expert, to discuss the importance of networking and ways to grow your network and improve your networking skills.
David says there...
Do You Need a Copywriter or Content Writer for Your Business?
In recent times, online business is more popular than ever. In addition, more and more businesses, of the online and brick and mortar varieties, are engaging with their customers online and building a following. That means one thing: quality content is now more important...
10 Common Twitter Marketing Mistakes You Need to Avoid
Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls.
If you're not careful, little mistakes you make on Twitter can add up to creating a...
Poor Headlines are Costing Marketers Dearly
Though pre-Internet traditional marketing methods are still around and many are still quite effective, the bulk of today's small business marketing is done online through business websites, blogs, social sites, and pay-per-click (PPC) marketing. In every one of these media, the one thing that...
The Atlanta Small Business Profile – Shani Godwin, Communiqué USA Inc.
On this week's episode of the Atlanta Small Business Profile, host Ted Jenkin welcomes Shani Godwin, President and CEO of Communiqué USA Inc.
Since opening their doors in 2002, Communiqué USA Inc. has been providing marketing project relief and support to overworked marketing departments throughout...
Seven Costly Digital Marketing Mistakes You Need to Avoid
There are many things you can do right when it comes to digital marketing. In fact, this is what most articles discuss. Nevertheless, it is easy also to make mistakes when it comes to reaching your audience on digital channels. From picking the right...
Five Tips on Holding Engaging Virtual Events for Your Audience
When it comes to planning events, the near—and possibly distant—future looks virtual. The COVID-19 outbreak is causing everyone to social distance. Unfortunately, this has put a wrench in the plans of brands that have embraced tactics like attending pop-up shops, outdoor markets, or festivals....
The Best Ways to Pre-sell Your Product Before It Launches
Creating a well-thought-out launch strategy is absolutely essential before promoting a new product. Launching a new product requires time, money, and various resources, and failure can have disastrous results, especially for a new business. Here are a few ways that you can increase your...
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Founder Focus: How Andrew Gordon Built his Successful Startup, Dealer Science
Welcome to the first episode of Founder Focus with Steve Greenfield, an ASBN original series that focuses on the journies of some amazing founders. In...
Atlanta FinTech Startup Greenlight Becomes Latest Unicorn with $1B Valuation
Greenlight Financial Technology has had a tremendous amount of growth recently, and the company is now valued at over a billion dollars. The Atlanta-based...
The Art of Staying Focused: Five Ways for Selecting Your Best Business Idea
[youtube https://www.youtube.com/watch?v=IHWG6RLVLKc]
We live in a world that embraces 24-7 information sharing. Social media puts everyone’s ideas, strategies, and thoughts on display, while blogs and...
The Atlanta Small Business Profile – Harry Hutchins, Alma Coffee
On this week's episode of the Atlanta Small Business Profile, host Ted Jenkin catches up with Harry Hutchins, Co-Owner of Alma Coffee. From the...
The Essential Rules of Phone and Email Etiquette for Your Office
Business communications are a totally different animal than just a decade ago. Former methods of communication included snail mail and telephone with just a...