Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert
Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to your customers and support local communities using social media during the pandemic.
The Atlanta Small Business Network, from...
How to Write a Marketing Strategy in a Business Plan
A business plan provides important information to a potential lender as well as to the business' management team. One of the key components of such a plan is to determine who or what is the company's target market. This is the customer base that...
Facebook, Instagram, YouTube, and Pinterest Launch New Tools to Help Small Businesses Impacted by COVID-19
Social media is joining in on the effort to support small businesses during the COVID-19 crisis. Platforms like Facebook, Instagram, Pinterest, and YouTube, have stepped up to make it easier for small business owners to reach their customers and generate revenue. With a global...
Crafting a Marketing Technology Strategy For your Business – Brandi Starr, Tegrita
On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing background and explains how Tegrita is unique from other marketing firms. She then tackles some...
Should You Be Marketing During the COVID-19 Pandemic? – Mark Schaefer, Best Selling author of Marketing Rebellion
On today's episode of The Atlanta Small Business Show, we welcome special guest and contributor, Mark Schaefer. Mark is an international authority on marketing and social media and best selling author of 4 books, most recently Marketing Rebellion: The Most Human Company Wins.
In this...
Determining the Best Platform for Your Business’s Video Marketing Strategy – Michelle Amarra, SCB Video TV Marketing
In this segment, we’re pleased to welcome back Michelle Amarra, President of SCB Video TV Marketing. Last time we spoke to Michelle she discussed why small business owners can no longer afford to ignore video advertising, and why having appropriately branded videos for your...
Changing Strategies for Marketing During Coronavirus
While most of the planet shuts down to flatten the curve of the coronavirus, many businesses are treading water and trying to catch their collective breathes. Much of how we do business has suddenly changed and likely will remain changed even after quarantines lift.
Though...
How to Build a Solid LinkedIn Strategy that Will Catapult Your Brand Recognition – Deborrah Ashley, Thirvoo Marketing
According to Forbes, a carefully thought-out social media plan has the potential to catapult your brand to reach new territories, attract new customers, and double your return on investment, but how many businesses are aware of their social media potential? Recently, we spoke with...
Social Media Marketing for Small Business: Are You Still Making These Seven Common Mistakes?
Most small businesses understand how social media can play an important part in building brand awareness and generating leads. However, many brands still struggle to get consistently good results from social media. This isn't for a lack of trying; it's easy to make mistakes...
5 Ways to Gain More Mailing List Subscribers
While a mailing list may seem a little dated, it's actually a fantastic marketing tool. People still check their email on a regular basis and it can be the best way to tell users about a new sale or discount you're offering. Building a...
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Adapting Your Customer Experience For a Post-COVID World – Joseph Michelli, Best-Selling Author
On today’s episode of The Atlanta Small Business Show, we’re pleased to welcome back our good friend and contributor Joseph Michelli. Joseph is a New...
Is Your Team Ready to Go Remote Permanently?
Even as COVID-19 case rates drop and states begin opening up, you may be thinking about closing your office so your staff can work...
How the COVID-19 Pandemic Has Affected Small Business Overall – George Deeb
Today on the Atlanta Small Business Show we welcome back George Deeb, Managing Partner of Red Rocket Ventures and author of three entrepreneurial handbooks with...
PPP Flexibility Act to Assist Small Businesses Passes in the House – Here’s What...
On May 28, in the midst of the unrelenting COVID-19 pandemic, the House of Representatives voted 417-1 to pass a bill that offers small...
The Atlanta Small Business Show on CBS46 and Peachtree TV: Episode 37
This week on the Atlanta Small Business Show, we start things off on-location at Atlanta's Civic Center for Innovation with founder Rohit Malhotra. We...
