On today’s show, we’re pleased to welcome back George Deeb, Managing Partner of Red Rocket Ventures, to discuss the importance of emphasizing the “Why” behind product sales. George is also the author of over 300 lessons for startups and business owners. To watch more thoughtful and insightful interviews with George, click here.
In this segment, George discusses what it is that customers care about most when it comes to shopping for your products. While most salespeople are quite capable of explaining what their product is and what it does, George explains why most businesses fail at giving the customer a reason why they need the product or service and what pain points owning the product will alleviate.
We then find out how this same concept works when pitching your business to venture capitalists and investors. Lastly, George leaves some parting advice for entrepreneurs who want to apply this strategy as soon as possible.
To find out more about George Deeb and his many lessons for startups, be sure to watch the full interview above, and check out his book, “101 Startup Lessons: An Entrepreneur’s Handbook.”
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This has been a JBF Business Media production.