Pre-Sell New Products to Maximize Sales

pre-sell
E-commerce is big business. Consumers, more than ever, now turn to the internet for their shopping needs. More and more online stores startup every day. Services and products once considered niche now finds themselves in a sea of competition. In this current climate of...

Making E-Commerce Work for Your Small Business

e-commerce
As online shopping grows more accessible, e-commerce marketing is crucial for any business trying to establish itself. The COVID-19 pandemic has hit small businesses hard, undercutting their profits and forcing them to shift their sales expectations completely. At the same time, people spend more...

The Best Ways to Pre-sell Your Product Before It Launches

Creating a well-thought-out launch strategy is absolutely essential before promoting a new product. Launching a new product requires time, money, and various resources, and failure can have disastrous results, especially for a new business. Here are a few ways that you can increase your...

Understanding the Basics of E-Commerce

For most businesses, understanding what e-commerce is starts with understanding what it can do for them. Many businesses understand the need for a presence on the internet, but are still frightened by the concept of doing business online. However, consumers are increasingly demanding the...

Five Online Business Ideas To Pursue If You Have Been Laid Off or Furloughed

online business
In April of this year, the U.S. economy lost 20.5 million jobs. These staggering job loss figures have resulted in the American unemployment rate jumping to 14.7 percent—the most rapid decline since The Great Depression. Additionally, these numbers may not represent all who have...

Six Essential Tips for Managing Cybersecurity During COVID-19

cyber security
For many small businesses, remote work is becoming the norm. As a result, all processes that happen in the workplace are having to occur online. While this way of working ensures that businesses can still accomplish their goals, it does create new vulnerabilities. Remote...

How to Compete Against Online Retail Giants – Doug Stephens, Author of Reengineering Retail

On this episode of The Atlanta Small Business Show, we talk with Doug Stephens who is the Founder of Retail Prophet and the author of two books including his latest, "Reengineering Retail: The Future of Selling in a Post-Digital World". Prior to founding Retail...

8 Common Website Mistakes That Could Harm Your Conversion Rate

conversion rate
Websites are critical platforms for generating trust with consumers. While people may find your brand on social media or YouTube, your website is most often the place where a sale will take place. It may not be typical for mistakes to completely destroy sales,...

The Beginning Steps for Starting an Online Business

online
A growing number of people are learning one of the best ways to avoid getting caught in the ups and downs of the economy is to start an online business. Thanks to the rising popularity of e-commerce due to consumers turning to the Internet...

5 Vital Elements to Focus on When Building an E-commerce Business

e-commerce
When it comes to e-commerce stores, the barriers to entry have been significantly reduced in recent years. Various tools have been developed that let you set up a new store almost instantly. Even the products themselves can be drop shipped if you choose that...
omnichannel

Five Ways to Improve Omnichannel Customer Experience

The rapid march of technology means that consumers are no longer satisfied with the traditional 'in-person' shopping experience. It is now expected that services offer...

This Entrepreneur is Celebrating 20 Years in the Franchise Business—Here’s How He Became the...

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing...
Zoom

5 Quick Ways to Improve the Value of Your Zoom Meetings

Zoom meetings have become a more regular occurrence since the pandemic of 2020. However, most people are not adept at making sure those meetings...
influence

The Golden Rule of Influencing Peers in a Small Business Setting

In May, we took a look at the leadership development from the middle of an organization, with keynote speaker and best-selling author Scott Mautz....