10 Common Twitter Marketing Mistakes You Need to Avoid

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Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

Are You Still Making These 10 Common Email Marketing Mistakes?

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Email is still one of the most effective marketing channels, but with so much competition how do you ensure your business stands out? First, it's important to avoid the most common email marketing mistakes; they will only damage your credibility and fail to inspire...

Seven Costly Digital Marketing Mistakes You Need to Avoid

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There are many things you can do right when it comes to digital marketing. In fact, this is what most articles discuss. Nevertheless, it is easy also to make mistakes when it comes to reaching your audience on digital channels. From picking the right...

Why Is My Page Not Ranking? How to Conduct a Quick SEO Audit

SEO requires time and patience, but it can be frustrating when your pages refuse to rank on the first page of Google. There is a very limited amount of traffic available as you move onto subsequent pages, making it vital you hit the top...

6 Different Types of Internet Marketing Explained

Over the last few years, the internet has become one of the most important mediums and platforms for any type of business. Similarly, it has also changed the methods and techniques of selling. Internet marketing is one of the most profitable fields now. According...

Crafting a Marketing Technology Strategy For your Business – Brandi Starr, Tegrita

  On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing background and explains how Tegrita is unique from other marketing firms. She then tackles some...

Changing Strategies for Marketing During Coronavirus

While most of the planet shuts down to flatten the curve of the coronavirus, many businesses are treading water and trying to catch their collective breathes. Much of how we do business has suddenly changed and likely will remain changed even after quarantines lift. Though...

Providing Digital Marketing and PR Solutions for Businesses Big and Small – Mike Neumeier, Arketi Group

Recently, the ASBN team was on-location at the 2020 TAG Summit where host Jim Fitzpatrick spoke with Mike Neumeier, CEO of Arketi Group. Mike discusses how Arketi works closely with technology companies to provide business-to-business digital marketing and PR solutions. He also discusses the...

Nine Ways to Add Video to Your Marketing Strategy

video to your marketing
Videos are a great way to improve your marketing results. When you realize that YouTube is the second most powerful and influential search engine behind Google Search, then you know you need to add videos to your marketing strategy. Here are nine (9) ways to...

Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant and Author

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Utilizing the influence of social media marketing can help your business widen its audience reach and expand its customer base in a dramatic way. But getting started without any clear direction or previous experience is challenging to say the least. Here to give us...
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