10 Common Twitter Marketing Mistakes You Need to Avoid

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...

Why You Need a Strong Video Advertising Strategy For Your Business – Michelle Amarra, Southern Crescent Broadcasting

When it comes to reaching and engaging potential consumers, video advertising pays. And having appropriately branded videos for your business is just as important as your company’s website, perhaps even more so. Here to tell us why small business owners can no longer afford...

The Importance of Developing Your Company’s Email Marketing Program – Dave Charest, Constant Contact

 Dave Charest, Director of Content Marketing for Constant Contact talks with ASBN's Karen Coons at the 2019 Digital Summit in Atlanta. Dave discusses how important it is for a small business to have an email marketing program in place. Email is one of the...

Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant and Author

Utilizing the influence of social media marketing can help your business widen its audience reach and expand its customer base in a dramatic way. But getting started without any clear direction or previous experience is challenging to say the least. Here to give us...

Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH

 Andrew Hardgrove talks with ASBN at the Digital Summit in Atlanta about his company The HOTH, an SEO company that helps small business owners earn high-quality links and prove their marketing results. As an account manager at The HOTH, Andrew tells ASBN what kind...

Four Ways Your Company Can Handle Negative Social Media Comments

Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven't kept up, continuing to employ old-fashioned SEO methods, unaware that they don't work. The result is that their traffic, search engine rankings and conversion rates suffer,...

The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising – Alex Membrillo, Cardinal Digital Marketing

 The prospect of marketing your business can be overwhelming at times, but it doesn’t have to be. Our guest today, Alex Membrillo lends his expertise and clears up the difference between digital marketing, social marketing, and pay per click advertising. Alex is the award-winning...

How to Use Facebook Live To its Fullest Marketing Potential – Paul Potratz, Digital Marketing Specialist

Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be used as part of your larger marketing strategy to increase sales and generate prospects. Here to tell us how your business can utilize Facebook...

6 Ways in Which Your Digital Marketing Strategy May Be Failing

If you haven't refreshed your digital marketing strategy in a while, chances are it is beginning to tell on your sales and revenue. Even if you haven't noticed a drop there; however, there are other signs of trouble in your digital marketing strategy you...
Instagram business account

Four Benefits and Perks in Using an Instagram Business Account

Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data...
international tradevideo

How the SBDC Can Help Your Business Win in International Trade – Mario Gonzalez...

The economy today is truly a global one. Studies have shown that consumer markets outside the United States will grow far faster than consumer...
digital advertisingvideo

Overcoming Common Challenges of Digital Advertising at Your Business – Maria Weaver, Comcast Advertising

Digital advertising is continuing to reach greater heights by the day. And with innovation climbing, it is becoming easier to reach targeted audiences across...
market researchvideo

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....
employee retention

Tips for Improving Employee Retention in 2020

Turnover is a problem in every line of business. It costs time, money and productivity to get new employees ready for their positions. In...
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