Providing Digital Marketing and PR Solutions for Businesses Big and Small – Mike Neumeier, Arketi Group

Recently, the ASBN team was on-location at the 2020 TAG Summit where host Jim Fitzpatrick spoke with Mike Neumeier, CEO of Arketi Group. Mike discusses how Arketi works closely with technology companies to provide business-to-business digital marketing and PR solutions. He also discusses the...

Nine Ways to Add Video to Your Marketing Strategy

video to your marketing
Videos are a great way to improve your marketing results. When you realize that YouTube is the second most powerful and influential search engine behind Google Search, then you know you need to add videos to your marketing strategy. Here are nine (9) ways to...

Are You Still Making These 10 Common Email Marketing Mistakes?

email marketing
Email is still one of the most effective marketing channels, but with so much competition how do you ensure your business stands out? First, it's important to avoid the most common email marketing mistakes; they will only damage your credibility and fail to inspire...

Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant and Author

social media marketingvideo
Utilizing the influence of social media marketing can help your business widen its audience reach and expand its customer base in a dramatic way. But getting started without any clear direction or previous experience is challenging to say the least. Here to give us...

Four Ways Your Company Can Handle Negative Social Media Comments

negative social media comments
Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

Save on Digital Marketing Costs with These Easy to Follow Tips

digital marketing costs
Without an effective online marketing strategy, it's almost impossible to attract new customers and grow your business, but there is always a risk of spending time and money on a marketing technique that fails to deliver, especially for small businesses operating on a tight...

Five Ways to Better Help Your Audience Find Your Business on Google

google my business
When it comes to search, Google is the leading player. Google has become so synonymous with search that internet users may use the term to refer to conducting an online search whether they are using the engine or not.  In short, Google is the "keeper...

Social Media Marketing: The Strategies Business Owners Should Try Today – Hailley Griffis, Buffer

ASBN is on-location at the U.S. Chamber of Commerce: Small Business Series. In today’s show, we take a look at our conversation with Hailley Griffis, Head of Public Relations for Buffer, an intuitive, streamlined social media management platform. We discussed the importance of leveraging...

Why Is My Page Not Ranking? How to Conduct a Quick SEO Audit

SEO requires time and patience, but it can be frustrating when your pages refuse to rank on the first page of Google. There is a very limited amount of traffic available as you move onto subsequent pages, making it vital you hit the top...

10 Common Twitter Marketing Mistakes You Need to Avoid

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you're not careful, little mistakes you make on Twitter can add up to creating a...
Shep Hykenvideo

3 Proven Customer Service Strategies To Adopt During Tough Economic Times – Shep Hyken,...

On today's episode of the Atlanta Small Business Show, we’re pleased to welcome back Shep Hyken, customer experience expert, acclaimed speaker, and New York Times...
remote team

Is Your Team Ready to Go Remote Permanently?

Even as COVID-19 case rates drop and states begin opening up, you may be thinking about closing your office so your staff can work...
Jeff Hilimirevideo

In the Face of a Crisis, Will Your Business Survive or Will it Thrive?...

On today's episode of The Atlanta Small Business Show we welcome back CEO and Co-Founder of Atlanta based Dragon Army and author of the...

PPP Flexibility Act to Assist Small Businesses Passes in the House – Here’s What...

On May 28, in the midst of the unrelenting COVID-19 pandemic, the House of Representatives voted 417-1 to pass a bill that offers small...
Joseph Michellivideo

Adapting Your Customer Experience For a Post-COVID World – Joseph Michelli, Best-Selling Author

On today’s episode of The Atlanta Small Business Show, we’re pleased to welcome back our good friend and contributor Joseph Michelli. Joseph is a New...
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