Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH

 Andrew Hardgrove talks with ASBN at the Digital Summit in Atlanta about his company The HOTH, an SEO company that helps small business owners earn high-quality links and prove their marketing results. As an account manager at The HOTH, Andrew tells ASBN what kind...

Four Ways Your Company Can Handle Negative Social Media Comments

Just about every business owner understand how important it is to have a presence on social media. After all, platforms such as Facebook and Instagram provide the perfect way to stay in touch with your local customers. However, interactions on social media are not always...

6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven't kept up, continuing to employ old-fashioned SEO methods, unaware that they don't work. The result is that their traffic, search engine rankings and conversion rates suffer,...

The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising – Alex Membrillo, Cardinal Digital Marketing

 The prospect of marketing your business can be overwhelming at times, but it doesn’t have to be. Our guest today, Alex Membrillo lends his expertise and clears up the difference between digital marketing, social marketing, and pay per click advertising. Alex is the award-winning...

How to Use Facebook Live To its Fullest Marketing Potential – Paul Potratz, Digital Marketing Specialist

Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be used as part of your larger marketing strategy to increase sales and generate prospects. Here to tell us how your business can utilize Facebook...

6 Ways in Which Your Digital Marketing Strategy May Be Failing

If you haven't refreshed your digital marketing strategy in a while, chances are it is beginning to tell on your sales and revenue. Even if you haven't noticed a drop there; however, there are other signs of trouble in your digital marketing strategy you...

Bidding to Win: How to Create an Effective Bidding Strategy for Your Google Ads Campaign

Creating high-quality, targeted ads is an essential step to launching a successful Google Ads campaign. Equally important, however, is setting the right maximum cost-per-click (CPC) bid for your ads. Ad clicks can cost anywhere from 10 cents to $50. If you bid to too...

The 5 Most Essential Digital Marketing Apps for Small Businesses

If you're a small business owner planning on initiating an online marketing campaign, then you will certainly want to read and benefit from the information in this article, about the best digital marketing tools you can use to build a successful digital presence. Read on...
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How This Recruiter Built Her Company Around Atlanta’s Booming Tech Industry – Melissa Davis,...

 ASBN welcomes Melissa Davis, CEO and Founder Elev8 Hire Solutions. Melissa shares with us what it is that got her into the recruiting business...
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Security Protocols to Help Protect Your Business in Online Communication

For modern businesses, the increased influence of technology makes them more susceptible to security risks more so than ever before. Your business may also...
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How Beau Shell Became One of Atlanta’s Youngest Rising Star Entrepreneurs

 Recently, the ASBN team was on-location at the U.S. Chamber of Commerce’s Small Business Series: Atlanta, where we had the opportunity to speak to...
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How to Take your Product or Service from ‘Nice to Have’ to ‘Need to...

 George Deeb, startup expert and Managing Partner of Red Rocket Ventures, sits down with ASBN to talk about the difference between being a 'vitamin'...
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Does Your Work Ethic Match Your Customer’s Expectations? – Paul White, Psychologist and Best...

Dr. Paul White, psychologist, business coach, and best-selling author of The 5 Languages of Appreciation in the Workplace, is welcomed back to the Atlanta Small Business...
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