How to Personalize Your Customer’s Buying Experience – Blake Morgan, Customer Experience Futurist

As we head into 2019, it’s more important now than ever to be more thoughtful and considerate toward your individual customer and personalize their buying experience using technology. On today’s show, we speak to Blake Morgan, customer experience futurist and author of More Is...

Make Your Customer’s Experience More Convenient With These Six Principles – Shep Hyken, NYT Best-Selling Author

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Chances are your customer’s world is already full of inconveniences, and you don’t want your business to become one of them. But with an efficient and easy buying process, you can alleviate some of your customer’s stress, and win their loyalty. On today’s show,...

Successful Sales Starts with Asking Whys not Whats – Jeff Shore, Sales Trainer and Keynote Speaker

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The sales process can be challenging at times, but when done right, a good salesperson can predict their customer’s next move. Having the right product on hand for the consumers is only half the battle. Joining Jim today is Jeff Shore, award-winning sales trainer,...

How to Create a Loyal Customer, not Just a Satisfied One – Shep Hyken, NYT Best-Selling Author

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Have you ever found yourself paying more money for a product or service simply because of convenience? Offering options like delivery and self-service to boost customer convenience can help you build the foundation for your small businesses' success, and ensure customers for life. On...

Use Cause Marketing to Attract Customers and Inspire Your Employees

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In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your business. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

Crafting a Customer Experience Around the Needs of Your Unique Customer – Mike Wittenstein, StoryMiners

On this episode of The Atlanta Small Business Show Jim Fitzpatrick interviews Mike Wittenstein, the owner of StoryMiners. StoryMiners is a customer experience design agency that focuses on management consulting, strategy, and the customer experience. Mike talks about how his company shows businesses how...

Five Factors Every Business Owner Should Include For The Best Customer Experience Strategy

As a small business owner, it is an understatement to say you have a lot on your plate. You have to hire the right people, help steer the company as far as branding and marketing, select the right vendors and partners, and be the...
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Atlanta’s Thriving Industries, Attracting Venture Capitalists, and the Economic Outlook for 2019 – Tom...

Just last year, Atlanta was named the number two Metro Area for Economic Growth Potential by Business Facilities Magazine. Here to discuss what the...
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5 Things That Can Affect the Success of Your Business Loan Application

Applying for business loans can be complicated. There is no standard credit scoring model in existence yet that is commonly accepted by banks, finance...
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How to Better Lead and Engage the Next Generation of Employees – Ryan Jenkins,...

According to Gallup research, millennial employment turnover is over three times the rate of other generations, costing the U.S. economy a staggering $30.5 billion...
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10 Inspirational Quotes from Successful Atlanta Entrepreneurs to Keep You Going Through Hard Times

To say that entrepreneurship comes with a fair share of challenges, and twists and turns is an understatement. There are days where you will...
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Four Types of Performance Mindsets

 On this week’s episode of Hard Truths with Dave Anderson, Dave elaborates on the 4 types of performance mindsets. Most often people are a...
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