The Importance of Using Technology to Enhance Your Customer Experience – Tiffani Bova, Salesforce

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ASBN recently caught up with Tiffani Bova, at Georgia’s largest annual technology showcase, The Summit, hosted by TAG (Technology Association of Georgia). Tiffani is the customer growth and innovation evangelist for Salesforce, an American cloud-based software company that helps small businesses build more meaningful and...

Turning Your Customers into Brand Loyalists – Chip Bell, Customer Experience Expert

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It’s no longer enough to provide your customer with a good experience, you need to give them a remarkable one. Drawing on over 30 years of consulting experience with brands like the Ritz Carlton Hotels, Harley Davidson, and USAA, our next guest has created...

How to Properly Conduct Customer Surveys

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Customer satisfaction is essential to the success of your business. It is important to understand what your customers are thinking, and how you can better serve them. The conventional method to understanding customer perception is to just ask them. Customer surveys have been around...

Shep Hyken’s Seven Powerful Strategies for Creating Loyalty at Your Business

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' In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. Shep Hyken, customer experience expert and author of the New York Times bestselling book, The Amazement Revolution, joined us in the...

How to Create Distinction Between Your Business and Its Competition – Scott McKain, Best-Selling Business Author

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As a small business owner, it’s crucial to create a positive distinction between your business and your competition. But you might ask yourself, what comes after that? How do you hold on to that distinction, and let it grow with your company? Here to...

How to Personalize Your Customer’s Buying Experience – Blake Morgan, Customer Experience Futurist

As we head into 2019, it’s more important now than ever to be more thoughtful and considerate toward your individual customer and personalize their buying experience using technology. On today’s show, we speak to Blake Morgan, customer experience futurist and author of More Is...

Make Your Customer’s Experience More Convenient With These Six Principles – Shep Hyken, NYT Best-Selling Author

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Chances are your customer’s world is already full of inconveniences, and you don’t want your business to become one of them. But with an efficient and easy buying process, you can alleviate some of your customer’s stress, and win their loyalty. On today’s show,...

Successful Sales Starts with Asking Whys not Whats – Jeff Shore, Sales Trainer and Keynote Speaker

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The sales process can be challenging at times, but when done right, a good salesperson can predict their customer’s next move. Having the right product on hand for the consumers is only half the battle. Joining Jim today is Jeff Shore, award-winning sales trainer,...

How to Create a Loyal Customer, not Just a Satisfied One – Shep Hyken, NYT Best-Selling Author

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Have you ever found yourself paying more money for a product or service simply because of convenience? Offering options like delivery and self-service to boost customer convenience can help you build the foundation for your small businesses' success, and ensure customers for life. On...

Use Cause Marketing to Attract Customers and Inspire Your Employees

cause marketing
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your business. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...
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Would You Treat Your Mother Like That?: How to Modernize Your Customer Experience Strategy...

In order for a customer to be loyal to your business, you have to show them devotion, respect their circumstances, and honor their time....
online courses

6 Free or Low-Cost Online Courses That Will Help You Become an Expert Entrepreneur

To say that entrepreneurship is hard is an understatement. It is one of the most challenging journeys someone can undertake. Mainly for the reason...
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Atlanta Small Business Profile – Clint Crowe, Elite Event Rental

On this week's episode of the Atlanta Small Business Profile, our host, Ted Jenkin, talks with Clint Crowe, Co-founder of Elite Event Rental. While Clint...
cyber risksvideo

Reduce Cyber Risks and Prevent Security Breaches in Your Business With These 5 Strategies...

More and more businesses are now storing their abundance of data and sensitive information in cloud services, provided by the likes of Google, Microsoft,...
SEO

6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven't kept up, continuing to employ old-fashioned...
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