7 Top Customer Engagement Trends for 2020

engagement trends
In the realm of improving business and increasing revenue, there is no greater buzzword than engagement. Engagement means connecting with prospective customers and clients in a meaningful way--and typically in a way that ultimately drives sales and improves the bottom line. But methods of engagement...

Today’s Connected Customer: How to Engage and Ensure a Long-Lasting Relationship – Shep Hyken, NYT Best-Selling Author

connected customervideo
On today's show, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times Best-Selling author of “The Amazement Revolution." Shep is no stranger to the Atlanta Small Business Network and frequently contributes his expert knowledge on all things customer experience....

How Transparency and Trust Became the Foundation for this Successful Atlanta Based Digital Agency – Jeff Hilimire, Dragon Army

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 ASBN welcomes Jeff Hilimire, CEO and Co-Founder of Dragon Army, to discuss what inspired him to begin Dragon Army and the steps that the business takes in building a positive company culture in order to give a better customer experience. Jeff describes Dragon Army as...

How to Improve Your Post-Purchase Customer Experience Strategy – Emily Schunior

post-purchasevideo
Customer experience strategies are often focused on making the buying process easier for the consumer, but what happens after you’ve made the sale? How do you get customers to stick around? On today’s show, we speak to Emily Schunior, customer experience specialist and owner...

The 4 Key Principles for Customer Satisfaction

customer satisfaction
Customer satisfaction is what makes or breaks any business. If your customers are happy, they return again and again and recommend you to others. But if they are not happy, they vote with their feet by staying away, and with their tongues by telling...

Mapping Your Customer Journey – A Deep Dive with Shep Hyken

customer journey mappingvideo
Whether you are an entrepreneur just getting started or a founder with years of experience, chances are you’ve heard of customer journey mapping. This powerful tool can help business owners visually navigate their customer experiences and better understand their clients’ behaviors and actions. While...

How to Improve Your Staff’s EQ to Deliver a Top-Notch Customer Experience – Joseph Michelli, Author of ‘Driven to Delight’

Joseph Michellivideo
 Giving consumers an excellent customer experience on a consistent basis is not as easy as it sounds. And while we all know that product quality, convenience, speed, and brand are important factors...empathy, understanding, and creating memorable moments are equally meaningful, but often overlooked. Our...

Companies are Still Struggling to Improve Customer Experience According to New Survey

customer experiences
Today, 86 percent of customers are willing to pay a premium for exceptional customers experiences. As we move into 2020, customer experience will overcome price and product as a key differentiator for shoppers. So, developing stellar customer experiences for your audience has never been...

Remain Competitive by Delivering These Personal Benefits in Your Marketing

B2B content marketing
The Gartner Marketing Symposium/Xpo, which was held on April 29 to May 1, 2019, in San Diego, has offered valuable insights on how incredibly intertwined remaining competitive in a rapidly evolving marketplace is with efforts to help customers, both prospective and existing ones. Gartner...

What You Can Learn from Airbnb About Customer Experience – Joseph Michelli, NYT Best-Selling Author

On today's show, we’re pleased to welcome back Joseph Michelli, author of multiple New York Times Best-Selling books and customer experience expert. Joseph discusses what business owners can take away from his latest book "The Airbnb Way: 5 Leadership Lessons for Igniting Growth through...

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The Atlanta Small Business Show on CBS46 and Peachtree TV: Episode 37 – [1.24.20]

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