Fab’rik: How Dana Spinola Built a Fashion Empire Fueled By Passion and Purpose

On today’s show, we take a look at Bridget Fitzpatrick’s conversation with Dana Spinola, Founder, and CEO of Fab’rik. With over 40 locations nationwide, including 10 in the metro Atlanta area, Fab’rik has quickly become one of the country’s leading fashion retailers.

Fab'rik
Photo courtesy of danaspinola.com

Born out of a desire to provide high-quality fashion at an affordable price, Dana left her lucrative corporate job to open the very first Fab’rik boutique 14 years ago. Now, she can add best-selling author to her resume as well, with the release of her debut book, Love What You Do: a plan for creating a life you love filled with passion and purpose.

In this segment, Bridget and Dana discuss the inspiration behind leaving her job as a consultant to pursue a career in boutique fashion. The pair also tackle recruiting techniques, growth strategies, and what makes Fab’rik’s brand so unique.

In addition to a successful business model, Dana has also built a great company culture with programs like Free Fab’rik and Asher Babies. Free Fab’rik hosts shopping sprees in local communities for women in need and Asher Babies works to provide resources and necessities for abandoned children in Africa.

Fab’rik’s mission and unique qualities really speak to the journey that Dana has led not only professionally but personally as well. She explores her journey in great detail in her debut book, Love What You Do. To find out more about Dana and how to get your hands on her book, be sure to watch our full interview above and visit her website at danaspinola.com.


The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, information, resources.

Follow us on Facebook here and stay up to date or catch-up on all our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.

This has been a JBF Business Media production.

LEAVE A REPLY

Please enter your comment!
Please enter your name here