What were your New Year’s Resolutions regarding your small business? Do you hope to see more growth, increase revenue, or gain new clients? Regardless of what your desires are for 2020, getting out and about within Metro Atlanta will help you meet them. As we sail through January and move ahead into late winter and early spring, Atlanta has a lot to offer regarding networking and small business events. So, if you are preparing your itinerary for February and March, take a look at the happenings below.

Branding for Startups Bootcamp

Today, customers are looking for companies to tell stories and relate to them in a real and tangible way. One of the best ways to engage your consumers is by developing an authentic brand for your company. As stated in the description of this Bootcamp, “a logo is far more than a logo.” It is the identity of your company. Stephen Beehler, founder of RoleCall.co, will guide attendees in developing a strong brand that enables them to connect with their target audiences.

small businessE-Commerce Workshop

  • February 4, 2020
  • 6:30 PM to 8:30 PM
  • General Assembly
  • Ponce City Market

How do you develop an online store? What content, product feature, and merchandising strategies should you use to stand out online? As e-commerce juggernauts like Amazon, eBay, and Etsy bring digital shopping to the forefront, it is going to be crucial to understand the ins and outs of selling your products online. Isiah Hill, head of marketing at Landing Lion, will teach attendees the necessary principles for winning at e-commerce.

Related: 5 Vital Elements to Focus on When Building an E-commerce Business

Creating a Sales Funnel to Increase Revenue

  • February 6, 2020
  • 1:00 PM EST
  • SCORE
  • Online Webinar

Content and digital marketing are impactful tools for helping your audience move from understanding whom you are to making that final purchase. Both are necessary for the creation of a sales funnel that pushes customers from one phase of the purchasing process to the next. Tracy Allen, the owner of TVA Consulting and a 20-year business funding veteran, will cover what a sales funnel is, how it works, funnel optimization, and measuring the success of your efforts.

Self-Care for Startup Founders

The life of a startup founder can be filled with overwhelming obstacles that can sometimes make it challenging to have a healthy work-life balance. Umama Kibria, CEO of Sweatpack and Forbes “30 Under 30” winner, offers savvy tips for pursuing health, self-care, and an empowering relationship with oneself as entrepreneurs navigate the journey of startup life. If you are struggling with managing your business, and making your health a priority, definitely give this workshop a look. 

Related: Protecting Your Success: Four Ways to Improve Your Health as an Entrepreneur

Instagram For Business

  • March 17, 2020
  • 6:30 PM to 8:30 PM
  • General Assembly
  • Ponce City Market

Instagram is one of the most popular social media platforms for e-commerce and customer acquisition. Therefore, it is crucial that you learn how to develop strategies for using this marketing tool effectively. For those who want Instagram to have a more significant impact on their business, Stephen Beehler, founder of RoleCall.io, lays out the steps entrepreneurs can take to integrate this platform into their marketing strategies.

Related: Make a Strong Brand Voice: 6 Cool Tips for Instagram

Free Small Business Development Workshop

  • March 26, 2020
  • 6:00 PM to 8:00 PM
  • Operation Hope
  • Ponce City Market

Are you new to the world of small business? Is your next entrepreneurial idea in the beginning stages? Great! The team at Operation Hope is ready to help. During this free small business development workshop, financial wellbeing coach Laura Simms will walk attendees through the advantages and challenges of developing a small business as well as the steps for creating a solid business plan. So, if you are ready to jumpstart your path to small business success in 2020 and are at the beginning of the journey, you may want to add this one to the calendar.

Attend an Atlanta Business Workshop in 2020

Whatever you hope to gain in 2020, adding a course or workshop to your calendar is an excellent way to network, enhance your skills, or get the information you need to move your business forward. We do make a point to feature events that we perceive to be of value to you, our readers. However, always be sure to do additional research for each event to confirm pricing, topic, and scheduling details. Also, don’t hesitate to reach out to the organizers for more information.

We hope these—and other Metro Atlanta events in 2020—help you and your business thrive.


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