Summer is in full swing in Metro Atlanta, and while you prepare for vacations and try to gain refuge from the heat, many events are being held that can help you upgrade your business. Whether you need a new marketing plan or a reevaluation of your business strategy, there is a variety of low-cost and even free workshops to help you find your way.

Attending events not only allows you to pick up new skills, but it will enable you to network with other entrepreneurs and meet instructors who are experts in their field.

So, since you have an idea of what you can get out of attending some business-related events in the city, it’s time to highlight some workshops and happenings to keep an eye out for. Read on for five Metro Atlanta business events you will want to attend this June and July.

events1. Startup Summer School

  • Date: June 5 – July 31, 2019
  • Time: 12:00 PM to 1:30 PM
  • Location: Atlanta Tech Village
  • Lead Organization: Atlanta Tech Village

Developing a startup, and not sure where to start? The Atlanta Tech Village is holding an eight-week startup school event to help you out. Each course will address a different aspect of establishing a startup company. From topics regarding customer discovery to pitching and funding, participants will receive a crash course in successfully building a startup company. Attendees can expect to be taught by industry experts, and enjoy lunches and networking opportunities.

2. The Consumer Show

  • Date: June 6, 2019
  • Time: 6:00 PM to 9:00 PM
  • Location: Switchyards
  • Lead Organization: Switchyards

Selling directly to audiences can be tough. There is much competition out there, and it can be challenging to find a great forum to reach target audiences directly. Switchyards’ Consumer Show event helps Atlanta-based business-to-consumer (B2C) companies bridge this gap. Switchyards allows five companies to present their business directly to consumers for five minutes. This event is a great way to see what other companies are doing to make their B2C company stands out.

3. Authentic Storytelling for Your Business

  • Date: June 13, 2019
  • Time: 2:00 PM to 3:00 PM
  • Location: Online
  • Lead Organization: General Assembly

Businesses that empower their customers to become ambassadors and relay the stories of their brand have found great success. To accomplish this, successful companies have had to find a way to set themselves as an authority that can provide value-added content to customers while also creating emotional connections. Ryan Williams, CEO of the Influencer Economy, will provide tips for companies that want to follow in the footsteps of companies like Uber, Pinterest, and Twitter to connect with audiences through compelling storytelling.

events4. Atlanta Happy Hour – Fostering Entrepreneurship

  • Date: June 19, 2019
  • Time: 6:00 PM to 8:00 PM
  • Location: Atlanta Tech Park
  • Lead Organization: TiE Atlanta

While workshops and classes are excellent to attend, it is also a great idea to engage in relaxed and fun entrepreneurial activities. TiE Atlanta is holding a happy hour event at Atlanta Tech Park for entrepreneurs who want to connect with similar-minded professionals. The event is free for members while non-members can attend for ten dollars. Attendees can enjoy drinks, music, and hearing more information about TiE Atlanta memberships.

5. Copywriting 101

  • Date: July 6, 2019
  • Time: 6:30 PM to 8:30 PM
  • Location: General Assembly
  • Lead Organization: General Assembly

While copywriting is something you may want to outsource to someone else, it is possible to save some money by learning how to write effective website copy yourself. Former senior copywriter and CEO of Marateck Creative, Julie Marateck, will teach attendees the essentials of creating compelling copy. Marateck will take attendees through guided discussions, group exercises, and interactive activities to define copywriting and explain the differences between copywriting and other types of written communication.

Final Word

Atlanta’s bustling startup and entrepreneurial community have made it so that each week of the year is filled with excellent business development events. Fortunately, June and early July carry on this trend.

We hope you have found something on this list to add to your calendar for the next two months so you can begin to experience all this city has to offer entrepreneurs and small business owners.

Lastly, the list above is not exhaustive of what all is going on in Atlanta, so be sure to keep an eye on ASBN for more business-related events happening this summer.


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