3 Critical Questions Entrepreneurs Need to Ask About Their Marketing Plans with Mike Michalowicz

Mike Michalowicz
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be found in his latest book titled, Get Different: Marketing that Can’t Be Ignored. Mike joins us now to reveal what these questions are and how you can best market...

Why Community Service is at the Heart of this Franchise Brand

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing entrepreneurs and business owners the best practices and tips for their franchise goals. On today's episode, Leslie is joined by Clarissa Bradstock, CEO of Any Lab Test Now. She's been with the...

How This Atlanta-Based Entrepreneur is Taking Energy Infrastructure to the Next Level

Energy consumption, costs, and efficiencies are at the forefront of everyone's mind. I'm joined today by a true pioneer in the energy consumption solution space. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Reginald Parker, the Founder and President of Optimal Technology Corporation. Today, he shares...

Sales Trainer Jeff Shore Discusses Finding Your Business Stride During the Holiday Season

As a salesperson or business owner, it is easy to get discouraged during ‘the most wonderful time of the year’, as business slows for many. This is why it is important to manage your energy during this time—but you might be asking yourself how? On today’s show, we’re pleased to welcome Jeff Shore, sales trainer, keynote speaker, author, and...

Building a culture of trust in your small business with CultureWise’s David Friedman

culture
The last time we spoke to David Friedman, Founder, and CEO of CultureWise and author of "Culture by Design: How to Build a High-Performing Culture Even in the New Remote Work," we talked about the importance of employee trust in CEOs. Today, David joins us again today to continue the discussion on company culture. Transcription: Jim Fitzpatrick : Thank you, David, so...

The Atlanta Small Business Profile – Tiffany Lopez, Barista Lab

Barista Lab
Today on the Atlanta Small Business Profile, host Ted Jenkin has a conversation with Tiffany Lopez, Owner of Barista Lab. Barista Lab is diligently bridging the gap between coffee manufacturing companies and coffee consumers. The company provides a selection of premium equipment, with top-of-the-line brands, through an eCommerce experience. Transcription: Ted Jenkin: Hey everybody. Welcome to another episode of the Atlanta Small...

How Long Does Opening a Franchise Actually Take?

franchise
Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing entrepreneurs and business owners the best practices and tips for their franchise goals. Many people exploring buying into a franchise opportunity, frequently ask about timing. How much time does it take to...

The Importance of Reducing Economic Disparity and Fostering a Diverse Business Community

The North Carolina Institute of Minority Economic Development was founded in 1986 to expand and diversify the state's economic base by providing direct support to minority and women-owned businesses. Now it's known as the National Institute of Minority Economic Development and spans a five-state footprint in the Southeast. The Institute continues to address racial and gender-based economic disparities by improving...

Bridge for Billions Co-Founder Pablo Santaeufemia Discusses Mentorship Program for Black Entrepreneurs

Bridge for Billions is one of the largest networks of entrepreneurship programs globally, connecting early-stage entrepreneurs with opportunities. Bridge for Billions partnered with Visa to offer mentorships to support Black and African American entrepreneurs in U.S. cities like Atlanta.  Although this year’s mentorship application period has ended, we’re learning more about the mentorship program and how Bridge for Billions is...

VC Expert George Deeb on the Four ‘Ms’ of Evaluating Startups

George Deeb
At some point in your startup journey, you're going to need some capital to expand. That is for sure. So what do investors look for when evaluating startups? What's attractive and what's not? On today's show, we're talking to George Deeb, Managing Partner of Red Rocket Ventures and author of three entrepreneurial handbooks, is here to discuss the four...

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How to Negotiate the Lease For Your Franchise Storefront or Office Space

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is...

The Best Practices for Buying or Selling a Small Business with Karl Barnham

Starting a new business is the traditional path to entrepreneurship, but prospective entrepreneurs shouldn't discount the option of purchasing an existing business. On this...
virtual assistant

Why Your Small Business Should Hire a Virtual Assistant

No matter how organized and efficient you are as a small business owner, the mountains of paperwork and constant customer demands can really overwhelm...

How These Two ATL Small Business Owners Made It Onto Oprah’s List of Favorite...

Two small businesses right here in Atlanta are getting a little bit of help from Oprah and Amazon this holiday season. StepStitches and The...
software

Is Your Small Business Using Collaborative Software? If Not, Should It Be?

For larger established teams, collaboration software is indispensable, but for early-stage start-ups with few or no employees, there may not yet be a need....