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Mark Collier

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As a Business Consultant and faculty member with the University of Georgia Small Business Development Center (SBDC), Mark assists valued clients in evaluating and strategizing the best and most efficient path to starting or growing a successful business.

Lessons in Teamwork and Leadership From Former NFL Linebacker Rennie Curran

On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Rennie Curran, three-time...

How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC

Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool...

Small Business Banking: What You Need to Know – Andrew Shannon, Wells Fargo

The 2020 pandemic was the most transformative event in recent memory.  Business sectors all over the world scrambled to pivot and recalibrate and the commercial...

How Mark Farmer is helping Gwinnett County’s Entrepreneurship Base Grow and Thrive

Gwinnett County is the second-most populous county in Georgia and there's a growing need for entrepreneurial support services. On this week’s episode of The Playbook,...

Why Small Business Owners Cannot Afford to Neglect the HR Department

Human Resources is one of the most vital contributors to overall company success. The old adage is true. A company is only as good...

‘Wantrepreneur’ to Entrepreneur: The Most Important Accounting advice for Aspiring Small Business Owners

No entrepreneur is an island all to his or her own. Those savvy business owners who choose to surround themselves with a team of...
Clubhouse

How Small Business Owners Can Best Utilize the Clubhouse App for Their Digital Marketing...

The pandemic of 2020 has thrust digital strategies to the forefront of how everyday business is conducted. Savvy companies are taking full advantage of...

How CDFIs Play an Important Role for Small Businesses in Traditionally Underserved Markets –...

Access to capital is the lifeblood of small businesses and Community Development Financial Institutions or CDFIs are playing an increasingly important role in getting...
SBA

How SBA Administrator Isabella Casillas Guzman is Making Sure Small Businesses Have the Resources...

The United States Small Business Administration plays a vital role in the growth, development, and advancement of small businesses across the country. On this...
hospitality

How Entrepreneur Ken Patel is Leveraging AI to Transform the Hospitality Industry

The hospitality industry was one of the most visibly impacted sectors of the pandemic year in 2020 and digital transformation has played a major...
value proposition

Why it’s Never Too Late to Improve Your Business Value Proposition

Whether you run a small firm or large organization, your success boils down to overcoming challenges and ensuring a unique value proposition in the...
distractions

8 Helpful Tips To Reduce Distractions In Your Small Business

All kinds of things can cause a distraction at your workplace. Everything from excessive noise to unnecessary meetings can reduce the productivity and efficiency...
motivational quotes

10 Motivational Quotes From World Famous Entrepreneurs

Entrepreneurship can be a rewarding, albeit challenging journey filled with successes, false starts, and sometimes, even failure. The ebbs and flows of business ownership...
LLC

5 Ways to Keep Your LLC’s Liability Protection Strong – Dayna Thomas Cook, Esq.

Forming an LLC does not guarantee that your personal liability is protected on all sides. In fact, there are limited circumstances where a business's...
market research

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....