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Chana Perton

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tech company

Taking on Tech: Why you Should or Shouldn’t Define Yourself as a Tech Company

At the turn of the century, three researchers looked at the effect that adding the term “dotcom” had on a company. Their findings, published...
hiring

Hiring Advice from the World’s Most Successful Business Leaders

In a 2015 interview with CNN,  Mark Zuckerberg, Facebook founder and CEO, spilled his secret for hiring great employees. "I will only hire someone...
collaboration

How To Promote Collaboration and Sharing in Your Workplace

There are many reasons employees choose to keep information hidden even though sharing would strengthen the group as a whole and benefit everyone, including...
customer service

Practices to Ensure a Great Customer Service at Your Business

They’re the reason you’re in business, and if you play your cards right, they’re the reason you’re successful. Customers are and should be the...
ethical standards

Embracing an Ethical Business Culture

Increasingly, customers are scrutinizing the businesses and corporations they visit and hold their practices under a microscope. Consumers expect ethical behavior from companies and...
female entrepreneur

Is Entrepreneurship Stalling? This Year-long Study Turned Up Some Interesting Results

This country was built by those willing to take a risk. That character continues to shape America, as entrepreneurs remain vital to this nation's...
summer interns

Hiring Summer Interns? Here’s How to Attract Good Interns for Your Business

Getting a summer intern, or two or three, for your business could be an enormous win-win on both ends of the deal. For the...
corporate culture

Cleaning Up a Toxic Corporate Culture

Backstabbing. Cliques. Passive aggressiveness. Abuses of power. These are all signs of a toxic culture. In corporate environments, it is easy for cutthroat competition...
appreciation

Motivation Through Appreciation: The Science Behind a Happy Workplace

Forget costly company trips and lavish awards ceremonies. It’s possible to motivate your employees at the cost of only a few words. According to...
trustvideo

Would You Treat Your Mother Like That?: How to Modernize Your Customer Experience Strategy...

In order for a customer to be loyal to your business, you have to show them devotion, respect their circumstances, and honor their time....
Franchise Directvideo

How Franchise Direct Has Been Matching Entrepreneurs to Their Dream Franchises for Over 20...

In today's business climate, more and more entrepreneurs consider joining a franchise system in lieu of starting their own business from scratch. Franchises provide...
holiday

Holiday Networking 101

As the holiday season approaches, many small business owners turn their attention to the holiday party circuit where networking is front and center. Holiday...
Melinda Emersonvideo

‘Small Biz Lady’ Melinda Emerson Discusses Women in Business, Finding Capital, & Writing Business...

On today’s show, we’re pleased to welcome back Melinda Emerson aka the “Small Biz Lady”. Melinda is the Founder and CEO of Quintessence Multimedia,...
twitter

Seven Steps to Turn Twitter into a Lead Generation Tool

Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk centers around Instagram and...
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