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Chana Perton

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Tax breaks

5 Tax Breaks Small Businesses Should Consider Now

With the extended tax deadline coming up in less than 24 hours, here are five deductions small businesses should consider adding to their list...
remote team

Is Your Team Ready to Go Remote Permanently?

Even as COVID-19 case rates drop and states begin opening up, you may be thinking about closing your office so your staff can work...
selling during the pandemic

Confronting the Shame of Selling During a Pandemic

Nothing about the current pandemic is easy. There are tough decisions to be made, especially by those operating businesses at this time. Can a...

Sara Blakely and 4 Other Leaders Offer Small Business Owners Advice for Surviving The...

COVID-19 has struck a hard blow to the savings and security of hundreds of thousands of small businesses across the country. Employers are making...

The Top 10 Tools for Remote Working Teams

COVID-19 has prompted many businesses to reconfigure for remote work. While these measures can safeguard employee health, they can also generate chaos during the...
social media

Use Social Media to Connect With Customers During COVID-19

COVID-19 is affecting businesses on many fronts. Some have taken steps to move online during the temporary shut-down, while others are open, albeit with...
motivating employees

5 Ways to Motivate Staff During COVID-19

In addition to combating the physical aspects of COVID-19, many employers also find themselves contending with the emotional repercussions of the pandemic. Many employees...
virtual team building

5 Virtual Team Building Activities to Keep Your Workforce Connected

In the age of social distancing and shelter-in-place orders, uploading offices to the cloud is allowing many businesses to stay afloat. While there are...
Families First Coronavirus Response Act

What You Need to Know About the Families First Coronavirus Response Act

On April 1st, the Families First Coronavirus Response Act (FFCRA) went into effect. The act addresses the concerns of many employees who need to...

Changing Strategies for Marketing During Coronavirus

While most of the planet shuts down to flatten the curve of the coronavirus, many businesses are treading water and trying to catch their...
multicultural marketing

Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns

Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...
company culture

Leadership and the Art of Creating a Company Culture

Leadership plays a fundamental role in creating a great organizational culture. You can be a leader as far as you have authority or influence...
market research

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....
Laura Liswood

What Business Owners are Getting Right and Wrong About Workplace Diversity – Laura Liswood,...

Diversity and inclusion are critical for the success of your organization, yet many still miss the mark. The statistics are staggering. Only 23% of...
Ramona Long

How This Franchise Owner is Helping Local Businesses Acquire More Customers

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. This original ASBN series is dedicated...