Using Brand Strategy to Scale Your Business

brand strategy
Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower others to make decisions, because as a leader, you cannot be everywhere. The more you scale, the more you rely...

5 Simple Ways You Can Make Diversity and Inclusivity Part of Your Company Culture

diversity
Diversity represents, all other things being equal, strength. The power of a different perspective cannot be underestimated. It can give your business much-needed perspective and can lead your company down paths that a homogenous viewpoint will miss entirely. However, making your workplace more diverse...

2020 Vision for the New Year Begins and Ends with Effective Strategic Planning

effective strategic planning
The beginning of each year is always full of promise and high hopes but promise and high hopes alone will not effectively drive a company to profitability. Savvy business owners understand the important distinction between promise and planning. Setting a clear 2020 vision for...

How to Spring Clean Your Social Media Strategy for 2020

social media strategy
Social media may be fun and informal, but effective marketing over the channel takes organization. As the New Year rolls around, it's the perfect time to give your social media strategy a spring clean. A little tidying up will focus your energies, and help you...

SEO in 2020: 3 Mistakes That Will Kill Your Rankings

search engines
In the year 2020, the best content and the best strategies win. There isn't much room for dabblers. If you don't want to be left in SEO dust, here are three mistakes you must avoid at all costs. Mistake #1 - No Content Strategy The lack...

The 5 Team Members a Startup Must Have Before Seeking Funding

team members
Your startup will not be judged by its idea alone. Investors will also want to see the team responsible for bringing that idea to life. If you don't have a good crew manning the office, it won't matter how good an entrepreneur you are...

How Technology is Changing the Way We Hire Employees

Technology is changing everything from the cars we drive to the ways we gather and share information; innovation has had a particular impact on the hiring process. From the ability to gather applications and qualify applicants with ease to the increased insights that automated...

How Online Entrepreneurs Can Develop Productive Habits

online entrepreneurs
Online entrepreneurs often struggle to form the habits that will see them thrive. The many distractions of working online can lead to low productivity and a lack of focus. In many cases, the most successful business owners are the ones who can commit to...

Tips for Improving Employee Retention in 2020

employee retention
Turnover is a problem in every line of business. It costs time, money and productivity to get new employees ready for their positions. In the long run, it drains valuable experience from your company. While causes of turnover are varied, they can all be...

7 Skills that Managers Will Need in the Next 5 Years

managers
Globalization, technology, and a new generation of workers are changing the way businesses operate. Research has shown that about one in two of the job descriptions that exist today will disappear in a decade. The future requires managers who are able to adapt to...

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