Companies are Still Struggling to Improve Customer Experience According to New Survey

Today, 86 percent of customers are willing to pay a premium for exceptional customers experiences. As we move into 2020, customer experience will overcome price and product as a key differentiator for shoppers. So, developing stellar customer experiences for your audience has never been...

Remain Competitive by Delivering These Personal Benefits in Your Marketing

The Gartner Marketing Symposium/Xpo, which was held on April 29 to May 1, 2019, in San Diego, has offered valuable insights on how incredibly intertwined remaining competitive in a rapidly evolving marketplace is with efforts to help customers, both prospective and existing ones. Gartner...

9 Tips to Help Your Small Business Do Well on Social Media

Social media can help small businesses reach out to both existing and potential customers. When you make use of it in the right way, social media can help boost sales. Some entrepreneurs have built entire companies and customer bases on social media. If you...

These 6 Successful Entrepreneurs Share What NOT to Do in Business

successful entrepreneurs
According to the SBA, as of 2018, there were over 30 million small businesses in the United States. Collectively they employ almost 60 million individuals. It is no secret that small businesses are a huge economic driver to the country; however, they also have...

8 Questions to Consider When Planning Your Content Publishing Schedule

Content marketing can be a viable way to generate a higher number of leads, create a larger repeat customer base, and improve your company's standing as an expert in their specified field. One of the most important things in ensuring marketing efforts are as...

6 Mistakes to Avoid to Help You Close Your Deals

Sales reps make their quota by upselling to existing clients, and by signing on new ones. Talk to any sales representative about what the most challenging part of their job is, and they will usually say that it's closing the deal that is the...

Five Tips for Creating a Compelling Logo that Helps Your Small Business Thrive

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What’s in a logo? Well, the color, styling, and wording used can either complement your brand or fail to convey who you are clearly. So, how important is your logo to your brand? There is an 80 percent increase in brand recognition with a...

How to Develop Your Dream Team in 4 Easy Steps

Finding a skilled employee who fits the job requirements and your company culture is one thing; keeping that employee is another. As a manager, keeping great employees happy (and on your payroll) should be one of your top priorities. The key to individual happiness and...

Five Steps for Turning Your Side Hustle into a Full-Fledged Business Venture

side hustle
According to Bankrate, 44 million Americans have a side hustle. Also, a study by The Hustle found that individuals who have a side hustle make a little over $12,600 a year. This data clearly shows that we live in a society where many Americans...

5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it's tempting to use your existing social media profiles for business use. Brand accounts are different from personal ones, though, and this article will review some of the principal reasons to keep them separate. 1. It's More...

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