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Advice From the Pros

Being an entrepreneur means that you’ll often blaze your own trail: No guide books, expert advice, coaches or road maps will take you precisely from one step to another, sometimes You’ll have to make it up as you go.

However, like anyone else, you’ll experience moments of doubt and uncertainty. Well, we’re here to help! Our segment, Advice From the Pros features quick business tips, advice, inspiration, and know-how from those that have proved their worth.

The Importance of Understanding Your Business Model Financials – Ryan Wilson, CEO of The Gathering Spot

The Gathering Spot
On this segment of Advice From the Pros, Ryan Wilson, Co-founder, and CEO of Atlanta's popular private membership club, The Gathering Spot, discusses the importance of understanding the quantitative aspects of your business model in order to effectively pitch to investors. Transcription: I'm Ryan Wilson, CEO,...

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup Expert

market research
One of the first and most important steps in the business planning process is doing the proper market research for your product or industry. This relevant data is necessary in order to develop effective marketing strategies and prepare for challenges you might have down...

How Readiness Can Benefit Your Business – Skip Prichard, Author of The Book of Mistakes

readiness to launch
On this segment of Advice From the Pros, Skip Prichard, Author of The Book of Mistakes, discusses the concept of readiness and how it can benefit your business. VIDEO TRANSCRIPTION: One of the things that entrepreneurs and organizations really need to master is this concept of...

How to Choose the Right Industry to Open a Franchise In – Leslie Kuban, Owner of FranNet Atlanta

FranNet Atlanta
On this segment of Advice From the Pros, Leslie Kuban, owner of FranNet Atlanta, and host of ASBN's Atlanta Franchise Today, the various industries you can open a franchise in. VIDEO TRANSCRIPTION: I'm Leslie Kuban with FranNet. If you're thinking about looking at franchise opportunities, realize there's...

Understanding the First Step in Entrepreneurship – Nick Santora, CEO of Curricula

  On this segment of Advice From the Pros, Founder and CEO of the software company Curricula explains what to do first when considering the entrepreneurial journey or thinking about opening up your own business. ________________________________________________________________________ The Atlanta Small Business Network, from start-up to success, we are...

The Importance of Interviewing Your Existing Customers – Rand Fishkin, Author of “Lost and Founder”

On this segment of Advice From the Pros, Rand Fishkin, SEO expert, Founder of Moz, and Author of "Lost and Founder" discusses what your business can learn from its existing customers. VIDEO TRANSCRIPTION: Interview your customers, your existing customers. Talk to as many of them as...

How Storytelling Can Lay the Foundation for a Successful Brand – Joseph Michelli, Customer Experience Expert

On this segment of Advice From the Pros, customer experience expert and best-selling author, Joseph Michelli discusses how storytelling can effectively engage your customer, and lay the foundation for a successful brand. VIDEO TRANSCRIPT: So, in business today, storytelling is everything. When you talk about what...

How to Fight Against Negativity in the Workplace – Dr. Paul White, Psychologist & Business Coach

 On this segment of Advice From the Pros, Dr. Paul White, psychologist and business coach, discusses the practical ways to avoid negativity at your job. VIDEO TRANSCRIPTION: Hi, I'm Dr. Paul White, co-author of The Five Languages of Appreciation in the Workplace, and I want to...

Pitching Your Business to a Venture Capitalist – George Deeb, Startup Expert

On this segment of Advice From the Pros, startup expert, George Deeb discusses the steps you should take before pitching your business to a venture capitalist. VIDEO TRANSCRIPT: You know when you're pitching a venture capitalist oftentimes you're leading with your business and kind of what...

Remember to Say ‘Thank You’ – Shep Hyken, Customer Experience Expert

 On this segment of Advice From the Pros, Shep Hyken discusses the importance of always saying 'thank you' to the customer, whether it's in-person or on a hand-written note. VIDEO TRANSCRIPT: Hi Shep Hyken here, Customer Service and Experience Expert, here with a tip on how...

Fulfilling a Passion for Recycling and Sustainability Through Franchising

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is...
productivity

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5 Effective Cost Cutting Strategies to Increase Your Bottom Line

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8 Clear Signs You’re Ready to Expand Your Business

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