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loyalty program

5 Mistakes to Avoid in Your Company’s Loyalty Program

A loyalty program can be an invaluable asset to your company in that it creates repeat business. Repeat business is the cornerstone of prosperous...
lawsuits

4 Ideas to Help Your Business Avoid Lawsuits

Few things can strike fear into the heart of the small business owner as effectively as the threat of a lawsuit. Small businesses need...
emotional triggers

Emotional Triggers That Can Make You Money

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good...
Black Owned Business

Programs and Initiatives That Support Black Owned Business in Metro Atlanta

According to data from the U.S. Census Bureau, there were 2.3 million businesses owned by African American entrepreneurs. The numbers showed an encouraging boost...
Michael Daughertyvideo

Taking Data Security Seriously: How Michael Daugherty Learned the Hard Way

When it comes to cybersecurity, the importance of being protected online is at an all-time high compared to previous years. Businesses of all kinds...
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