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multicultural marketing

Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns

Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...
market research

How to Properly Conduct Market Research for Your Business Plan – George Deeb, Startup...

One of the first and most important steps in the business planning process is doing the proper market research for your product or industry....
company culture

Leadership and the Art of Creating a Company Culture

Leadership plays a fundamental role in creating a great organizational culture. You can be a leader as far as you have authority or influence...
Laura Liswood

What Business Owners are Getting Right and Wrong About Workplace Diversity – Laura Liswood,...

Diversity and inclusion are critical for the success of your organization, yet many still miss the mark. The statistics are staggering. Only 23% of...
Ramona Long

How This Franchise Owner is Helping Local Businesses Acquire More Customers

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. This original ASBN series is dedicated...