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emotional triggers

Emotional Triggers That Can Make You Money

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good...
virtual teamsvideo

How to Effectively Manage Your Virtual Workforce – Dr. Paul White, Psychologist & Author

In today’s modern business economy, working and communicating remotely is becoming the norm, rather than the exception. And just as employees have to learn...
loyalty program

5 Mistakes to Avoid in Your Company’s Loyalty Program

A loyalty program can be an invaluable asset to your company in that it creates repeat business. Repeat business is the cornerstone of prosperous...
exit strategyvideo

Why You Should Have an Exit Strategy For Your Business Sooner Than You Think...

When preparing to leave a company as the business owner, most people tend to take on their exit in the fashion that’s most fitting...
lawsuits

4 Ideas to Help Your Business Avoid Lawsuits

Few things can strike fear into the heart of the small business owner as effectively as the threat of a lawsuit. Small businesses need...
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