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emotional triggers

Emotional Triggers That Can Make You Money

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good...
Black Owned Business

Programs and Initiatives That Support Black Owned Business in Metro Atlanta

According to data from the U.S. Census Bureau, there were 2.3 million businesses owned by African American entrepreneurs. The numbers showed an encouraging boost...
loyalty program

5 Mistakes to Avoid in Your Company’s Loyalty Program

A loyalty program can be an invaluable asset to your company in that it creates repeat business. Repeat business is the cornerstone of prosperous...
virtual teamsvideo

How to Effectively Manage Your Virtual Workforce – Dr. Paul White, Psychologist & Author

In today’s modern business economy, working and communicating remotely is becoming the norm, rather than the exception. And just as employees have to learn...
exit strategyvideo

Why You Should Have an Exit Strategy For Your Business Sooner Than You Think...

When preparing to leave a company as the business owner, most people tend to take on their exit in the fashion that’s most fitting...
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