How Technology is Drastically Changing the Way NBC Sports Engages with Fans and Consumers – Will McIntosh

Recently, the ASBN team was on-location at the 2020 TAG Summit where host Jim Fitzpatrick spoke with Will McIntosh, Executive Vice President of digital and consumer business for NBC Sports. They discussed how technology has allowed the NBC Sports Group to innovate the ways in which they engage with fans and sports consumers. The pair also tackled how NBC’s coverage of the 2020 Summer Olympics in Tokyo will be drastically different than in years past.

Stay tuned for more coverage from the 2020 TAG Summit.


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