Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once per day. This data reveals that not only does Instagram have one of the largest groups of users on social media, but these individuals are active.
However, as an entrepreneur, here is the number you probably care about: 200 million users visit at least one business profile a day.
Instagram can be a massive benefit to your business. Recent data reveals that Instagram helps 80 percent of users decide whether to buy a product or service. Customers are interested in what businesses have to say, and Instagram can allow your business to tell a relatable story and connect with your audience.
You can reach these individuals through a regular personal account, but you could be missing out on the perks associated with an Instagram business account.
Below we highlight four impactful benefits and features that can help you increase brand awareness through this platform.
See what an Instagram business account can offer below.
Who is clicking on your content? How many visitors have you had in the last 24 hours? Without an external program, it is hard to grab this data with a regular Instagram profile. Alternatively, an Instagram business account allows you to track analytics regarding your posts and followers. You can see all post likes, comments, and clicks in one place, which enables you to maximize on what works and get rid of what doesn’t.
You have several options regarding ads. There are carousels, simple photo ads, collections, videos, and stories. Each one brings a different level of engagement and participation. According to data, collection ads and video ads perform the best with collection ads increasing conversions by six percent while video ads can triple your engagement. Ultimately, 75 percent of Instagram users take action on an ad. If you are serious about using Instagram to increase conversions and get traffic to an e-commerce site, an Instagram business account may be the best option.
Attach Links to Instagram Stories
Instagram Stories has become a popular feature on the platform. According to Instagram, 500 million people use Instagram Stories each day. Therefore, you should consider making it a part of your Instagram engagement strategy. One of the best features that businesses have that regular profiles do not is the ability to include hyperlinks to the story. For example, you can create a story and then allow customers to swipe up to access a link to another website. Stories can bring many viewers, so having the opportunity to redirect them somewhere else is an excellent feature.
An Instagram business account also allows you to ensure users can contact you directly from the profile in the form of a contact button. You can direct users to email you, call you or be taken to a contact form to fill out their information and find out more about what you do. This feature is a great awareness touchpoint that enables users to go directly from hearing about what you do to speaking directly with you or someone on your team.
An Instagram Business Account Could be The Right Move for Your Company
While there are a few other helpful features, these can be the most beneficial to your business. Instagram is continuously growing in popularity, and companies who jump on have the opportunity to considerably increase engagement and brand awareness with an Instagram business account.
However, you have to decide if the Instagram business account is worthwhile for your company in the long-run. In addition to the business account, there is a Creator account that also offers some additional benefits. This type of account is geared more toward influencers, artists, and content producers.
If you have the resources as well as the time to develop strategies for these features, an Instagram business account could be the best option to enhance your social media conversion strategies.
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This has been a JBF Business Media production.