Digital advertising is continuing to reach greater heights by the day. And with innovation climbing, it is becoming easier to reach targeted audiences across digital platforms. One company is going over and above with their innovation to reach their customers on all digital platforms faster, smarter, and in a more effective fashion. Here with us today is CMO of Comcast Advertising, Maria Weaver.
Comcast Advertising includes effectv, the newly rebranded Comcast Spotlight, and Freewheel which focuses more on ad technology. Together, these companies make up the advertising sales division of Comcast Cable. Today, viewers continue to get more options in terms of content or platforms to view that content, which can make advertising tricky to navigate. Maria says that business owners find the advertising process really overwhelming and confusing because of the number of options available to them. Maria and the teams at Comcast simplify the process for businesses to reach viewers, and they supply tools and resources to empower them and give them confidence in what they are doing.
In order to simplify or demystify digital advertising, Maria says it begins with education. Especially educating small business owners about what the new tools of TV are. TV feels big and overwhelming. A lot of small business owners don’t know that their ads can be geo-targeted to select audiences. So, effectv provides economical and efficient solutions to help small businesses identify their target audiences, and reach them successfully.
To find out more about effectv and the benefits of digital advertising for your small business, be sure to watch the full interview above.
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