While the thought of doing any type of SEO work strikes terror into the heart of many website owners, there are a few simple little SEO tweaks that you can do to make a big impact on your website’s rankings.
Accelerate Your Speed
Most search engines, including the almighty Google, will never reward a sluggish website. If your website is plodding along at a slow pace, upgrading your hosting service or compressing those huge, slow loading images and videos can make a big difference in how the search engines rank your site.
Build Quality Backlinks
Not all types of backlinks are created equal. In fact, some types of links, like those from link farms and low-quality article directories, can actually hurt your rankings. Focus on building backlink partnerships with high quality, relevant websites, blogs, and social media pages in the same niche as your own to help give your rankings a boost.
Design for Both PC and Mobile
With mobile users making up over 50% of internet traffic, Google places high value on websites that are designed not just for PC, but for mobile users as well. If you haven’t done so already, update your website so that it’s mobile-friendly. You can either make mobile compatible changes to your existing site, or create an additional site that loads for mobile users. If you need help, Onbile and bMobilized both offer free or fairly cheap options to easily create a mobile version of your website.
Update Stale Content
If your company has a blog, go through your analytics to see which posts aren’t getting much traffic from the search engines. Updating stale, under-performing posts with some fresh new content can get them noticed and improve their rankings, making them work harder for you.
Remove Duplicate Content
Duplicate content can spell disaster for your search engine rankings. It’s a well-known fact that the search engines, especially Google, hate duplicate content and can penalize your website for it. Check your website to make sure you don’t have duplicate pages with the same content. If you do, removing those pages can help get your rankings back on track.
Create a Site Map
The search engines can’t rank your pages if they can’t find them. If you don’t already have a sitemap, make one. It will allow search engine robots to discover all of your pages at once. You can create one for free with WriteMaps online sitemap tool; it’s as easy as a few clicks.
You might not consider yourself an SEO expert, but not all SEO has to be complicated. Getting to work on just these simple little changes really can kick your website’s rankings up a notch.