While a mailing list may seem a little dated, it’s actually a fantastic marketing tool. People still check their email on a regular basis and it can be the best way to tell users about a new sale or discount you’re offering. Building a large mailing list that caters to your niche will increase your potential to sell your product. If you don’t have a very big mailing list and are unsure of how to get people to sign-up, utilize the following tips.
Make Sign-Up Forms Prominent
Few people go purposefully searching for a way to add themselves to your mailing list. When visiting a website, it simply isn’t something most people are thinking about. If you want to get mailing list subscribers, you need to push your mailing list by placing sign-up forms in prominent places on your website. Consider putting a mailing list sign up on your homepage or other pages of your site that get a lot of traffic.
Keep It Simple
Many people will bow out of signing up for a mailing list if you require too much information. Don’t force people to fill out ten lines of personal info just to be added to your mailing list. Keep it simple and only ask the most basic information that you need. Usually, a name and email address will suffice. It should be as easy as possible to become a subscriber to your mailing list.
If you want people to sign up for your mailing list, you need to give them a reason to do so. Reward people who sign up to your mailing list. You can hold a raffle that requires people to join your mailing list for a potential reward or you can offer a freebie for everyone who signs up. A free ebook related to the content of your website is a great way to grab mailing list subscribers.
Invite on Social Media
Don’t just have a mailing list sign up form on your website. You will gain the most subscribers if you are also asking your followers on social media to add themselves to your mailing list. You can incentivize your followers the same way you do on your website and link them directly to a mailing list sign-up page. Always utilize your social media pages when trying to add mailing list subscribers.
Ask Followers to Share
Ask your current mailing list subscribers to share your sign-up link. One of the best ways to spread the word is on social media. Offer an incentive for your followers to share the link to your mailing list on their own social media pages. Again, a raffle can be an awesome way to incentivize your users to share your link. You want as many eyes on your sign-up page as possible.
Don’t ignore mailing list marketing. Your mailing list is an extremely important asset to your company, so put in the appropriate amount of time and effort to gain subscribers.
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