Safi Bahcall, Best-Selling Author of ‘Loonshots’ Shares The Science Behind Nurturing Innovation

In the world of business, risky and innovative ideas have been rejected at times due to the culture of the company. Today’s guest reveals a surprising new way of thinking about the mysteries of group behavior that challenge radical breakthroughs regarding culture. Here to speak more about “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries” is a nationally recognized author, biotech entrepreneur, and former public-company CEO, Safi Bahcall. Safi’s latest book has become a Wall Street Journal best-seller, voted the “Best Business Book” by companies like Forbes, Amazon, and the Washing Post, and has even been recommended by renowned business champion Bill Gates.

loonshots

In this segment, we learn more about Safi’s entrepreneurial journey and the inspiration behind writing his new business book, called “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.” He also discusses the challenges of company behavior, how to best handle phase transitions, and the importance of having the right perspective when it comes to encouraging innovation.

We then find out why some companies transition from embracing wild ideas to rejecting them, and how shifts in company structure and behavior can change this. Jim and Safi also tackle the Law of Loonshots and other key takeaways from the book.

To find out more about Safi Bahcall and his latest book, “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries,” be sure to watch the entire interview above.


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