Starting a small business is not easy, but it is worth it once the rewards start. However, it can be frustrating in the beginning. Small business owners agree that the business they initially started is very different from the business they have now, but that is not a big thing. Gathering information from your customers and target audience is essential to continue growing and developing as a business. There is always room for growth, especially targeted development with larger goals.
1. First, Find Your Niche and Target Audience
The first step all small business owners should take is to establish the purpose of the company, the specific niche, and the target audience. Truthfully, this step can feel daunting since it is heavily research-based.
Experts recommend widening your searches and your bubble. Although friends have opinions on businesses and the products they sell, there is always bias. Instead, paying a non-related group of people to rate and discuss your website, product, or service can provide business owners with insight into how they can improve.
2. Set Up Reviews Online
Another quick way to receive feedback is to set up online reviews. For example, starting a google review account or yelp can influence customers and past clients to comment and review the product, service, and company. The thing about reviews, though, is that more often than not, they can hurt your business by becoming a liability.
When people write reviews, they are often negative and can turn away new customers. However, the negativity is appreciated because these comments are often brutally honest and point out the flaws and room for growth. According to a report by Review Trackers, 94% of the people surveyed answered they would have avoided a business because of bad reviews.
|Related: Testimonials and Reviews: Why Your Small Business Needs Them|
3. Send Out Frequent Surveys to Customers
If you want to save your company’s online reputation and remain more anonymous, we recommend creating google forms and online surveys for your clients and consumers to fill out. During these surveys, asking questions with a sliding bar of responses is optimal.
When there are options for responses, it is easier to compare the data since interpreting written information and advice leaves room for bias. However, adding a few open-ended questions to a survey can bring new and fresh ideas from consumers and past clients. To spread these surveys to a large group of people, post them online through social media and link them to marketing emails.
4. Compare Information
Once you have the data from surveys and written feedback, it is time to create an action plan. However, before making a plan of action, compare the data and information. What are common complaints or praises written in the surveys and research groups? Are there any ideas that stand out to you that can be implemented? Is there enough data?
According to expert statisticians, there should be a minimum of 100 completed surveys. This is where information begins to become meaningful.
5. Try New Campaigns and Ideas
Now, based on the data you acquired from the abovementioned ways, you can create a new campaign and publish the ideas. Try doing this one at a time. It is better to create only one ad campaign at a time as a small business since it is easier to analyze data and trends that spawn. If there is more than one campaign, it can be harder to track which ad campaign is, resulting in more clicks, purchases, or sign-ups.
6. Analyze Data and Trends
Data, statistics, and trends have to be one of the most critical aspects of digital marketing. There is no way to know if the ad campaign is working or if you are meeting your goals without data and trends. When looking at data and trends, experts recommend consolidating information by creating visual representations like pie charts and point graphs.
Ask yourself questions during the analysis and review like:
- Was there an increase in click rates?
- What is the bounce rate?
- How long did users stay on the page or ad?
- Was anything purchased during the stay?
Overall, there are many ways to use digital marketing ads to benefit your company. However, it is good to start with the basics by establishing a target audience and getting to know what the customer wants. According to a recent study, about 66% of customers want companies and businesses to understand their needs and accommodate them.
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