Using Brand Strategy to Scale Your Business

brand strategy
Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower others to make decisions, because as a leader, you cannot be everywhere. The more you scale, the more you rely...

The 5 Essential Steps to Motivating Your Sales Team

Motivating your sales team is about more than putting up inspiring quotes on the wall. It's the most important thing that you can do for sustained success in your sales department. As a manager of sales, your ability to influence performance is limited to two...

Become a Better Salesperson by Giving Up These Negative Habits – Jeff Shore, Expert Sales Trainer

Every entrepreneur knows that sales revenue is the driving force of almost every type of business. So, what is your business doing to boost sales and form long-lasting customer relationships? On today’s show, we welcome back Jeff Shore, CEO of Shore Consulting, best-selling author,...

How to Create a Long-Term Competitive Advantage – Anthony Iannarino, Author of “Eat Their Lunch”

More often than not, in sales, growing your business means taking market share from your competitors, while they try to do the same to you. However, disrupting your competition is no easy task. On today’s show, we speak with Anthony Iannarino, B2B sales coach,...

Ways to Make Your Blogs Optimized for Lead Generation

It is widely recognized that content marketing and SEO share a close relationship. It is the prime reason why most businesses these days are devoting more attention to their blogs. Many experts stress that strategically generated content can improve the lead generation potential of...

Scaling Up: How to Take Your Business from Startup to Empire – Verne Harnish, Best-Selling Author and CEO

Every entrepreneur dreams of transitioning their business from startup to empire. But scaling a company isn’t an easy thing to do, and the necessary changes have the potential to derail your previously successful business. There are, however, plenty of techniques to scale up your...

How to Think More Creatively and Innovate in Business – Robert Wilson

Anyone who has ever started or is currently running their own business knows how easily you can fall into a routine and lose the creativity that initially fueled innovation for your startup. If you find yourself feeling a bit uninspired, don't worry, it's nothing...

Authentic Selling: How Kendrick Shope Built This Internationally Recognized Sales Process

While a great product or service is the foundation of any business, a clear sales strategy is crucial to your growth and success in a competitive marketplace. Here to tell us how you can improve your approach to sales and see your profits skyrocket,...

How to Get More Referrals from Your Existing Customers

existing customers
In a business world where advertising costs can be extremely high, every business should be looking for simpler, cheaper ways to spread the word about their products and services. This is what makes referrals from your existing customers so valuable, as referrals don't cost...

Co-Create: How to Build Successful Business Relationships – David Nour, Business Consultant and Author

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No man or woman is an island, and the bigger your business becomes, the more it will rely on the collaborative efforts with other groups of people. From delegating important tasks to employees to working with quality vendors to building trusting relationships with investors,...

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How This Atlanta FinTech Disruptor Pushes the Boundaries of Small Business Lending – Robert...

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How the SBDC Helped This Entrepreneur Scale Her Senior Living and Care Business –...

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10 Content Marketing Statistics You Need to Know (and How to Use Them)

By now, most marketers are aware that content marketing is a viable digital marketing method for businesses of all sizes when used properly. Many...
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The Atlanta Small Business Show on CBS46 and Peachtree TV: Episode 17 – [07.20.19]

Want your business featured on The Atlanta Small Business Show? Tell us your story! And if you would like to advertise with ASBN, give...
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