It is easy to underestimate the amount of work that goes into running an online business. From planning to execution, numerous elements require your attention. Online companies may have an office with a team of staff, but it is equally common to use remote workers or outsource tasks. Outsourcing can be an excellent strategy if hiring an employee doesn’t make sense for your level of operations. However, many companies don’t know which tasks to complete themselves and which to outsource. Each of the following elements offers the potential for outsourcing, with many skilled workers available to complete them at a reasonable rate.
An effective SEO strategy can revolutionize a business. The chance to gain targeted traffic based on relevant keywords should not be overlooked. Unfortunately, though, SEO is a time-consuming process that requires a level of expertise. Outsourcing your SEO to experts ensures you benefit from streamlined processes that have a high chance of success. Most SEO agencies won’t tie you into a long-term contract, allowing you to retain flexibility.
2. Web Design
Design work is an integral part of an online business, helping to brand everything you do effectively. Initially, you will want to create a website that is both functional and attractive. One important goal is to build a brand, so you want to have a consistent design. You also want to use high-quality graphics for any advertising and social media campaigns. Many designers can offer a quality service at an affordable rate, with numerous design-based platforms available.
3. Paid Traffic
Paid traffic can be an option for outsourcing as it requires experience to test and tweak campaigns. Most ads won’t be profitable immediately, but they can be carefully adjusted until they are working optimally. Some businesses might be reluctant to outsource paid advertising, with a worry about spiraling costs. You can avoid any issues, though, by setting clear parameters over ad spend and the overall strategy.
4. Content Creation
Content marketing is a leading promotional strategy for most online ventures. Creating new content that meets a high standard can be tricky, though, especially when you are focused on multiple channels. You may need to create articles for your blog and external sites, social media content, and videos. Outsourcing the creation of some of this content can free up time to focus on the distribution and promotional sides of the process.
5. App Development
Numerous enterprises can benefit from app development. Many people assume apps are only appropriate for major industries, but smaller apps can provide a service to customers. A simple app could be used to offer discounts and coupons to shoppers, with products or services also listed. Trying to create an app will be costly and complicated, so it makes sense to outsource the work to experienced developers.
6. Customer Support
Customer support is an area where there will be some natural skepticism about outsourcing. Customers will draw conclusions about your business based on these interactions, so you want to be in complete control. While using an independent company to run your support desk won’t be for everyone, you can find responsible outsourcers who will follow your standards. As long as you ensure communication is at the forefront of your service, it is possible to set up an excellent remote support desk.
7. Product Fulfillment
Product fulfillment is a vital aspect of operating an e-commerce business. You can, however, outsource this process if it makes sense for your operations. Amazon, for example, let you send your inventory to their warehouses, with delivery controlled through their Amazon FBA network. Many other services operate similarly, using technology to ensure your products are safe and secure. Outsourcing product fulfillment can be a cost-effective approach to storing and delivering your products.
Outsourcing is one of the factors that can completely alter the fortunes of an online business. To grow, a business owner can’t do everything. It is crucial to delegate various tasks to specialist workers who understand what is required. There may be opportunities for automation and taking on permanent employees, but not all jobs suit this approach. Using outsourcing as a strategy allows you to get work completed to a high standard, without investing too much into it. The quality of the work should not be sacrificed, and you free up time to focus on the tasks that let your business grow.
The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, expert advice, information, and event coverage.
While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.