How Important Is It to Understand Your Customer’s Changing Expectations? Blake Morgan Has the Answer

Blake MorganWhen it comes to customer experience many companies are changing the way they do business to place a stronger focus on the customers’ needs. Research shows that there’s a strong correlation between a company’s customer experience and a customer’s loyalty to that brand. The businesses that have strong customer service methods tend to retain their customers a lot easier and for a longer period of time. Here to explain more about the significance of customer relations is author, keynote speaker, and a customer experience specialist, Blake Morgan.

In this segment, Jim and Blake discuss the key takeaways from her latest book called, “The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business.” They also tackle the ways in which technology is shaping customer expectations and how businesses can adapt to the ever-changing digital landscape.

To hear more advice and insight from Blake Morgan, be sure to watch the entire interview above.


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