When it comes to customer experience many companies are changing the way they do business to place a stronger focus on the customers’ needs. Research shows that there’s a strong correlation between a company’s customer experience and a customer’s loyalty to that brand. The businesses that have strong customer service methods tend to retain their customers a lot easier and for a longer period of time. Here to explain more about the significance of customer relations is author, keynote speaker, and a customer experience specialist, Blake Morgan.
In this segment, Jim and Blake discuss the key takeaways from her latest book called, “The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business.” They also tackle the ways in which technology is shaping customer expectations and how businesses can adapt to the ever-changing digital landscape.
To hear more advice and insight from Blake Morgan, be sure to watch the entire interview above.
The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, information, resources.
While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.
This has been a JBF Business Media production.