The Playbook

Welcome to the Atlanta Small Business Network’s original series, The Playbook. Every week, host Mark Collier, business consultant for the University of Georgia Small Business Development Center, sits down with some of Atlanta’s emerging entrepreneurs, seasoned small business owners, and resource experts.

The Best Practices for Buying or Selling a Small Business with Karl Barnham

Starting a new business is the traditional path to entrepreneurship, but prospective entrepreneurs shouldn't discount the option of purchasing an existing business. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Karl...

How This Atlanta-Based Entrepreneur is Taking Energy Infrastructure to the Next Level

Energy consumption, costs, and efficiencies are at the forefront of everyone's mind. I'm joined today by a true pioneer in the energy consumption solution space. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is...

The Importance of Reducing Economic Disparity and Fostering a Diverse Business Community

The North Carolina Institute of Minority Economic Development was founded in 1986 to expand and diversify the state's economic base by providing direct support to minority and women-owned businesses. Now it's known as the National Institute of Minority Economic Development and spans a five-state...

The Vital Importance of Supporting Georgia’s Micro-Businesses with Elizabeth Wilson from GMEN

The Georgia Micro Enterprise Network is a nonprofit industry membership association that has been a catalyst for economic development in Georgia and throughout the Southeast. Through its network of business development and training organizations, GMEN acts as a resource to support and fund viable...

How CSO Cassius Butts is Helping Atlanta Small Business Owners Face and Overcome Obstacles

The pandemic year of 2020 placed a renewed emphasis on strategic planning. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Cassius Butts, Chief Strategy Officer and Senior Partner with Global Leader...

How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC

Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool for businesses everywhere. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center,...

Small Business Banking: What You Need to Know – Andrew Shannon, Wells Fargo

The 2020 pandemic was the most transformative event in recent memory.  Business sectors all over the world scrambled to pivot and recalibrate and the commercial banking world was no exception. Due to the pandemic, businesses presented an entirely new set of challenges for the commercial...

How Mark Farmer is helping Gwinnett County’s Entrepreneurship Base Grow and Thrive

Gwinnett County is the second-most populous county in Georgia and there's a growing need for entrepreneurial support services. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by the Gwinnett County Economic Development Manager,...

Why Small Business Owners Cannot Afford to Neglect the HR Department

Human Resources is one of the most vital contributors to overall company success. The old adage is true. A company is only as good as the people behind it. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small...

‘Wantrepreneur’ to Entrepreneur: The Most Important Accounting advice for Aspiring Small Business Owners

No entrepreneur is an island all to his or her own. Those savvy business owners who choose to surround themselves with a team of competent resource partners gain a clear competitive advantage in today's increasingly competitive marketplace. On this week's episode of The...

The Secret to Building High Performing Teams at Your Business

If you’re looking for ways to keep yourself and your team motivated for success in this new year, then now may be the time...
mobile-friendly website

5 Reasons Why Your Business Needs A Mobile-Friendly Website

It's no secret that having a well-built professional website is crucial to the success of your business. It can help you impress potential customers,...
accounting

5 Signs You Need Outside Help with Your Accounting

Big businesses have been engaging in outsourcing for many decades now. From sending their call centers overseas to sourcing their products through the global...

Technology, Innovation and Disruption in Franchising – The LaundroLab Story

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is...
digital marketing

The Future of Digital Marketing is Different than You Think

The COVID-19 pandemic halted global economic order, but it managed to speed up digital marketing operations. In fact, throughout the pandemic, many businesses managed...