The Atlanta Small Business Show – Improving Your Public Relations Outreach, Ways To Make A Small Retail Space Look Bigger, and Where To Spend Your Marketing Budget

On today’s episode of The Atlanta Small Business Show:

public relations5 Ways Entrepreneurs Can Improve Their Public Relations Outreach

Developing a pr strategy for your small business is not an easy task, especially if it’s a startup. Targeting the wrong press publications with your outreach efforts might result in lukewarm results at best. If you want to ensure your startup’s public relations strategy is as effective as possible, here are a few tips you should bear in mind.
Number one: know exactly who your target customer is and where they hang out online. Getting press coverage in a publication the majority of your customers don’t read is going to do little to grow your user base and build traction for your company.
Number two: understand what type of pr outreach is best for your growing startup. From a video press release to a guest post on a high-profile tech blog, there are numerous ways to get your company in front of potential customers. Continue Reading

small retail spaceEasy Ways To Make A Small Retail Space Look Bigger

According to the Specialty Store Services Blog, the key to making a little shop work is using tricks to “open” the space. Making spaces open and airy can make small shops with limited floor space seem bigger. It suggests using certain colors, furniture, and displays, you can turn your small shop into an open and airy store.
One way to make a small retail space look bigger starts with avoiding using dark colors. Dark colors can make a room feel closed off and tiny, so the Speciality Store Services Blog says use lighter colors to make the room feel larger. Choose a simple, neutral wall color, and then paint one wall in a different but coordinating color. The blog adds, painting walls in this way opens up space visually by creating an illusion of receding space, and that makes your shop seem larger than it is.
Next, take advantage of all of the space you do have by using vertical space. The blog says take advantage of all of your wall space, up to the very top. Display your items vertically by installing slatwall panels, and then add display accessories such as hooks, shelves or baskets to hang your products. Taking advantage of this vertical space will keep your floor space, as well as any tabletop space from getting cluttered. The blog notes a cluttered space can have a claustrophobic effect on shoppers. Read More

Rory VadenWhere To Spend Your Marketing Budget

Your small business has $15,000 to spend on marketing and advertising. You ask around to find out where you should spend that money. You get back answers like: billboards, Facebook ads, buy an ad in a magazine, radio is still relevant…Use that. You get lots of answers. So, which one should you go with? We asked Rory Vaden, Co-Founder of Southwestern Consulting and Author of the New York Times best-selling book, Take the Stairs. Watch full interview

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