Crafting a Business Name that Sticks – Brad Flowers, Author of The Naming Book

When it comes to establishing a business, many owners overlook naming it. Naming is a process that is essential to your business’ success, especially with the future in mind.

Bullhorn Branding

On this episode of The Atlanta Small Business Show, Brad Flowers, co-founder of Bullhorn and author of The Naming Book: 5 Steps to Creating Brand and Product Names that Sell, is here to go in depth with us about naming a business as well as the importance of branding. 

The Naming Book

Advertising and marketing masters have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business―and it needs to stand out.

In The Naming Book, presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything.

Tune-in to hear more from Brad and let us know what you think in the comments section below.


The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, information, resources.

Follow us on Facebook here and stay up to date or catch-up on all our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.

LEAVE A REPLY

Please enter your comment!
Please enter your name here