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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
influencer marketing

Influencer Marketing: How to NOT Get Duped By This Hot Marketing Trend

One of the ‘hottest’ areas of digital marketing these days involves the use of influencers, who are great for building boost sales and building...
search marketing

What Is Search Marketing And Why Do You Need To Know About It?

The most basic definition you should know about Search Marketing is that it’s the process of gaining visibility and traffic from search engines through...
website

Is It Time To Update Your Website? Ten Indicators That Point To A Revamp

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
marketing

Low-Cost Modern Marketing Options For Small Business

When it comes to running a small business, budgeting can be quite tricky, particularly when seeking modern marketing options that are effective and affordable....
Google Medic

How Does The New Google Medic Algorithm Update Affect Your Website Ranking?

On August 1st, 2018, Google released an update for their algorithm, making it the third algorithm of 2018. Many in the SEO community are...
Facebookvideo

Why Small Businesses Are Sticking With Facebook

Small business owners are on to something big by staying with Facebook as part of their marketing strategy. With over 1.86 billion users each...
influencer marketing

Influencer Marketing: A Complete How-To Guide

As a small business owner, it can be hard at times to know what the best way to market to your target is. Nowadays,...
Facebook Messenger

Facebook Messenger for Small Businesses

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook

Facebook Lead Ads and Your Small Business

Facebook has expanded its advertising delivery system to include Facebook Lead Ads, information-gathering tools which allow users to respond to an ad with just...
email subject lines

Email Subject Lines That Sell Products For Small Businesses

Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should...
Alan Weissvideo

How to Combat the Fear of Failure and Win in Business – Alan Weiss,...

Every entrepreneur knows that in order to be successful, you have to get out of your comfort zone and challenge yourself again and again....
social media marketingvideo

Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant...

Utilizing the influence of social media marketing can help your business widen its audience reach and expand its customer base in a dramatic way....
constructive criticism

5 Ways Entrepreneurs Can Improve How They Give Constructive Criticism

No employee is perfect. They will make mistakes, and it's your job as the entrepreneur and leader to give them the feedback they need...
female entrepreneur

Is Entrepreneurship Stalling? This Year-long Study Turned Up Some Interesting Results

This country was built by those willing to take a risk. That character continues to shape America, as entrepreneurs remain vital to this nation's...
SEO

6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven't kept up, continuing to employ old-fashioned...
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