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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
marketing budget

7 Steps For Developing A Marketing Budget

When first launching a small business, owners often find themselves tasked with a million different duties that they need to handle. One that is...
influencer marketing

Influencer Marketing: How to NOT Get Duped By This Hot Marketing Trend

One of the ‘hottest’ areas of digital marketing these days involves the use of influencers, who are great for building boost sales and building...
search marketing

What Is Search Marketing And Why Do You Need To Know About It?

The most basic definition you should know about Search Marketing is that it’s the process of gaining visibility and traffic from search engines through...
website

Is It Time To Update Your Website? Ten Indicators That Point To A Revamp

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
marketing

Low-Cost Modern Marketing Options For Small Business

When it comes to running a small business, budgeting can be quite tricky, particularly when seeking modern marketing options that are effective and affordable....
Google Medic

How Does The New Google Medic Algorithm Update Affect Your Website Ranking?

On August 1st, 2018, Google released an update for their algorithm, making it the third algorithm of 2018. Many in the SEO community are...
Facebookvideo

Why Small Businesses Are Sticking With Facebook

Small business owners are on to something big by staying with Facebook as part of their marketing strategy. With over 1.86 billion users each...
influencer marketing

Influencer Marketing: A Complete How-To Guide

As a small business owner, it can be hard at times to know what the best way to market to your target is. Nowadays,...
Facebook Messenger

Facebook Messenger for Small Businesses

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook

Facebook Lead Ads and Your Small Business

Facebook has expanded its advertising delivery system to include Facebook Lead Ads, information-gathering tools which allow users to respond to an ad with just...
David Epsteinvideo

Why Business Owners Should Expand Their Range of Skills – David Epstein, NYT Best-Selling...

When it comes to being an expert in any given field, many often believe that placing a laser focus on that field alone will...
diversity

5 Simple Ways You Can Make Diversity and Inclusivity Part of Your Company Culture

Diversity represents, all other things being equal, strength. The power of a different perspective cannot be underestimated. It can give your business much-needed perspective...
sales

Narrow Your Focus to Increase Your Sales

One of the questions most often asked of sales representatives is how are you going to increase sales next quarter? If you've been in...
growth strategyvideo

The 5 Step Growth Strategy This Entrepreneur Developed After Selling Her Company to Bill...

As an entrepreneur, one of the most important tasks to learn is how to successfully scale your business to new heights. However, this can...
customer experiencevideo

A Guide to Revamping Your Customer Experience Strategy for 2020 – Micah Solomon, Best-Selling...

Companies nationwide have quickly learned over the decade that quality customer service is the driving force for customer loyalty. Regardless of the product or...
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