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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
marketing budget

7 Steps For Developing A Marketing Budget

When first launching a small business, owners often find themselves tasked with a million different duties that they need to handle. One that is...
influencer marketing

Influencer Marketing: How to NOT Get Duped By This Hot Marketing Trend

One of the ‘hottest’ areas of digital marketing these days involves the use of influencers, who are great for building boost sales and building...
search marketing

What Is Search Marketing And Why Do You Need To Know About It?

The most basic definition you should know about Search Marketing is that it’s the process of gaining visibility and traffic from search engines through...
website

Is It Time To Update Your Website? Ten Indicators That Point To A Revamp

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
marketing

Low-Cost Modern Marketing Options For Small Business

When it comes to running a small business, budgeting can be quite tricky, particularly when seeking modern marketing options that are effective and affordable....
Google Medic

How Does The New Google Medic Algorithm Update Affect Your Website Ranking?

On August 1st, 2018, Google released an update for their algorithm, making it the third algorithm of 2018. Many in the SEO community are...
Facebook

Why Small Businesses Are Sticking With Facebook

Small business owners are on to something big by staying with Facebook as part of their marketing strategy. With over 1.86 billion users each...
influencer marketing

Influencer Marketing: A Complete How-To Guide

As a small business owner, it can be hard at times to know what the best way to market to your target is. Nowadays,...
Facebook Messenger

Facebook Messenger for Small Businesses

With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook

Facebook Lead Ads and Your Small Business

Facebook has expanded its advertising delivery system to include Facebook Lead Ads, information-gathering tools which allow users to respond to an ad with just...
Scot Wingo

Spiffy Founder Scot Wingo Discusses the Unique Set of Skills it Takes to be...

Welcome to this edition of Founder Focus, where we dive into the inside stories behind some of the most impressive entrepreneurial journeys. Founder Focus...
emotional intelligence

7 Ways You Can Improve Your Emotional Intelligence

One of the many intangible qualities employees look for in their employers is their level of emotional intelligence. While each individual might have a...

How Small Business Owners Can Be Positive Influences on Their Teams – Gary...

From the spotlight of the gridiron to the spotlight of stages across the country, Gary Brackett has found tremendous success throughout his career. Brackett played linebacker...

How to Understand What Your Customers are Really Thinking

In certain cases, it can be difficult to interpret what your customers are thinking. Even though you can often predict their behavior, at times...
small business

Critical Information for Small Business Survival During and After COVID-19

According to a Forbes Financial Council post from October 25, 2018, more than 80% of small businesses thrive the first year. However, each year...