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Lindsay Pedersen

Lindsay Pedersen
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Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning startups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: https://www.ironcladbrandstrategy.com and follow her on Twitter.
brand strategy

Using Brand Strategy to Scale Your Business

Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower...
social media

Recruitment: Three Tips Using Social Media to Recruit

It's fair to say that a lot of early work on recruitment now happens through digital channels. Although face-to-face interviews are still normal, candidates...
Sales

5 Habits of Top Sales Reps

What sets the best sales representatives apart from the rest? It all boils down to the habits that they make. Here are five characteristics...
CBDvideo

How Georgia-Based Cannabiz is Providing an Alternative to Traditional Medication with CBD – Alison...

According to the Nutrition Business Journal’s recent Hemp and CBD study, the CBD market grew by 57 percent and generated over $283 million dollars...
lead magnet

How to Create a Successful Lead Magnet

Generating leads is an essential task for any type of business. Without leads, there will be no prospects, and, without prospects, there will be...
MaxRewardsvideo

What Local Company MaxRewards is doing to Alleviate the Stress of Credit Card Management...

If you are a frequent credit card user in Atlanta, then chances are you’ve heard of MaxRewards, a free app that helps users manage...
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