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Lindsay Pedersen

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Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning startups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: https://www.ironcladbrandstrategy.com and follow her on Twitter.
brand strategy

Using Brand Strategy to Scale Your Business

Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower...
influence

The Golden Rule of Influencing Peers in a Small Business Setting

In May, we took a look at the leadership development from the middle of an organization, with keynote speaker and best-selling author Scott Mautz....
omnichannel

Five Ways to Improve Omnichannel Customer Experience

The rapid march of technology means that consumers are no longer satisfied with the traditional 'in-person' shopping experience. It is now expected that services offer...
mobile-friendly website

5 Reasons Why Your Business Needs A Mobile-Friendly Website

It's no secret that having a well-built professional website is crucial to the success of your business. It can help you impress potential customers,...
phone calls

How Proactive Phone Calls Can Boost Sales for Your Small Business

Are you still using the phone to generate sales in today’s digital retail environment? If not, this is something that you should get back...

This Entrepreneur is Celebrating 20 Years in the Franchise Business—Here’s How He Became the...

Welcome to another episode of Atlanta Franchise Today with host Leslie Kuban, expert franchise consultant and owner of FranNet Atlanta. Atlanta Franchise Today is dedicated to bringing...