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Lindsay Pedersen

Lindsay Pedersen
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Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning startups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: https://www.ironcladbrandstrategy.com and follow her on Twitter.
brand strategy

Using Brand Strategy to Scale Your Business

Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower...
Simply Organizedvideo

Simply Organized: How this Entrepreneur Built a Business Designed to Declutter Your Life –...

ASBN was on-location at the U.S. Chamber of Commerce's Small Business Series: Atlanta, and met with Heather Rogers, Owner of Simply Organized. Simply Organized...
Noel DeJesusvideo

Coach and Inspire Business Leaders Using These Military Techniques – Noel DeJesus, U.S. Army...

“Time, energy, and focus; these are the resources at your disposal each and every day.” Wise words from our next guest, Noel DeJesus, First...
side hustle

The Art of the Side Hustle

Most of us would love (or need) to make some extra money every month, preferably while we do something we enjoy and are good...
launch your business

Five Creative Ways to Launch Your Business

Congratulations! You are finally at the finish line of setting up your business. You have followed your business plan, incorporated, raised money, marketed, and...
twitter

10 Common Twitter Marketing Mistakes You Need to Avoid

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the...
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