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Lindsay Pedersen

Lindsay Pedersen
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Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning startups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: https://www.ironcladbrandstrategy.com and follow her on Twitter.
brand strategy

Using Brand Strategy to Scale Your Business

Excerpted from Forging An Ironclad Brand: A Leader’s Guide. Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. When you scale, you must empower...
Black Owned Business

Programs and Initiatives That Support Black Owned Business in Metro Atlanta

According to data from the U.S. Census Bureau, there were 2.3 million businesses owned by African American entrepreneurs. The numbers showed an encouraging boost...
safety training program

Why Your Company Needs a Comprehensive Safety Training Program

While safety training and workplace safety have always been important considerations, having a comprehensive safety training program in place has never been more important...
exit strategyvideo

Why You Should Have an Exit Strategy For Your Business Sooner Than You Think...

When preparing to leave a company as the business owner, most people tend to take on their exit in the fashion that’s most fitting...
personalityvideo

Why Your Personality is the Greatest Asset for Your Business – Dr. Lee Davenport,...

As an entrepreneur, your biggest asset in business is your personality. And once you begin to truly understand yourself, you’ll learn the right strategies...
product

Eight Tips to Increase Your Product Sales

Even if you have a great product, if your sales strategies are wrong, you will never sell as much as you could. Putting a...
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