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Brandi Marcene

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Brandi Marcene is a professional copywriter with over a decade of experience. Over the years, she has contributed written content for hundreds of websites including Fortune 500 companies like Dell, Haute, Audemars Piguet, and Harry Winston.
TikTok

Shopify & Square Integrations for TikTok Create More Selling Opportunities for Small Businesses

Social media platforms are now one of the biggest marketplaces and growing to become the world's leading commerce platforms. While Facebook and Instagram are...
holiday season

How to Prepare Your Small Business for Holiday Season Sales

Having a successful holiday season for your business is not as easy as it may seem. Even though shopping activity increases during the holiday,...
burnout

6 Healthy Strategies to Prevent Burnout as an Entrepreneur

If you are an entrepreneur who works long hours, compromises on sleep, and makes tough decisions, it is likely that you are heading towards...
Angel Investors

Angel Investors: Are They Right for Your Small Business?

Angel investors can be pivotal figures for small businesses, considering many businesses struggle to find capital that helps them scale. Many small businesses need...
multicultural marketing

Multicultural Marketing in 2021: Strategy, Best Practices, and Campaigns

Multicultural marketing is changing the face of the world as Gen Z is a diverse generation. The modern-day consumer belongs to a wide array...
business owner

How to Pay Yourself as a Small Business Owner

Paying yourself as a small business owner depends on various factors, including business structure and its stage of growth. It may not be in...
value proposition

Why it’s Never Too Late to Improve Your Business Value Proposition

Whether you run a small firm or large organization, your success boils down to overcoming challenges and ensuring a unique value proposition in the...
startups

How Startups Can Drive Growth in a Competitive Landscape

In the digital age, there is no generic one-size-fits-all formula for startups to drive growth in a competitive market. Startup founders need to understand...
organizational culture

The Need for More Progressive Organizational Culture in 2021

In 2021, organizational culture plays a vital role in the success of a company. But the health and success of an organization involve its...
customer experience

What Makes an Optimal Customer Experience in 2021?

The focus of most website owners is to improve brand positioning and boost traffic. You’d be surprised to see how many businesses often overlook...

How This Atlanta-Based Entrepreneur is Taking Energy Infrastructure to the Next Level

Energy consumption, costs, and efficiencies are at the forefront of everyone's mind. I'm joined today by a true pioneer in the energy consumption solution...
culture

Building a culture of trust in your small business with CultureWise’s David Friedman

The last time we spoke to David Friedman, Founder, and CEO of CultureWise and author of "Culture by Design: How to Build a High-Performing...
Diana Kander

Elevate Your Startup’s Growth Strategy with These Methods from Diana Kander

If you’re a small business owner or entrepreneur looking for growth, it’s important to understand how to compete effectively and that may require some...
gender

Bolstering Economic Growth by Closing Gender Gaps between Entrepreneurs

Women can play a pivotal role in a nation’s economy. However, they face many gender bias constraints when they try to create new businesses....
employees

How to Endure America’s Resignation Wave and Retain Your Best Employees

Workforce turnover has always been an issue in the modern job market, but it's getting serious these days. America is in the midst of...