On this segment of Advice From the Pros, Michelle Amarra, President at SCB Video TV Marketing recommends repurposing your video content to get the most out of your video marketing budget. Tune-in to hear more from Michelle and be sure to check out her previous tips, Where to Use Your Video Content, Don’t Be Afraid to Make People Laugh, Why Video Marketing Works, and The Top 3 Types of Videos to Promote Your Business.
Hey guys, it’s Michelle from SCB Video TV Marketing. And this is your tip from The Pro. So do you have already established video content and you don’t know what to do? Maybe you had a commercial that was produced earlier in the year and it’s just running on television. Did you know that you can repurpose that content? Definitely any content that you already have created, find ways that you can repurpose it, maybe cut it into shorter videos. You can easily take a 60 second commercial and repurpose the content into a five second or 15 second commercial, and then use that shorter video to direct people to a website, a landing page, or to the full story that’s that longer 60 second video. So definitely find ways that you can repurpose content. If you have a video that’s made specifically for your website, take some of that content, take the pieces and use it to make a 30 second commercial. What is most important is that if you have high quality content that you utilize it to the best of your capability and maximize your exposure across all the platforms.